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The Ultimate Guide To Selling Online - Completely Revised!

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Ten key resources to help you build your store


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  Ten reasons why you should build your Web store NOW!

  Ten tips to help you choose a Web store location

  Ten tips to help you choose shopping cart software

  Ten steps to help you select an Internet Service Provider

  Ten tips for designing a Web store

  Ten ways to accept orders in your Web store

  Ten ways to accept payment in your Web store

  Ten ways to promote your Web store

  Ten key resources to help you build your store

  Ten tips to help you beat credit card fraud

  Ten tips to help you jump-start your Web store

Every week we receive a number of requests asking for help in locating a piece of information or a product. More often than not, we direct the requestor to the same set of resources. So to help you in your search for information, we've listed (in no particular order) our top ten favourite resources.

I-Sales Digest
Formed in November 1995, the goal of the Internet Sales Moderated Discussion List is to provide a forum for meaningful and helpful discussion of online sales issues by those engaged in the online sale of products and services. John Audette, a leading expert on Internet marketing, moderates the list. It is published daily by e-mail.

I-Sales Help Desk
This discussion list was spun off from the successful I-Sales list at the end of 1997. It too is targeted at those involved in online sales, but focuses more on helping people solve specific problems. Moderated by Eva Rosenberg, it is published by e-mail three times a week.

Nua Internet Surveys
Nua publish a weekly e-mail newsletter that summarises all the latest Internet surveys and statistics. This newsletter is an invaluable resource if you want to know who's online and what they're buying.

Search Engine Watch
This site contains everything you ever wanted to know about search engines, including how they work and how to improve your site's ranking. They also publish a weekly e-mail newsletter that contains all the latest search engine news.

Wilson Web
This site contains a wealth of links to articles relating to every aspect of Web commerce. Much of the information is free, although some areas are accessible by paying subscribers only. The site also publishes a free monthly newsletter, Web Commerce Today.

CNET
In order to run a successful Web store you don't need to be a technical expert, but an understanding of how the underlying technologies work and how they might change in the future can be very useful. As well as carrying all the latest technical news on-line, CNET's NEWS.COM publishes a weekly summary that provides links to all the major Internet stories from the previous week.

Internet World
Previously published as Web Week, Internet World contains all the latest Internet news, divided in to several categories including e-commerce, business, finance, and new products. A weekly newsletter is also available.

Builder.com
If you're building a Web site yourself, CNET's Builder.com has an abundance of articles and advice to assist you. There is also a weekly newsletter, Builder Blast, which has details of the latest articles available on the site.

eMARKETER
This site aims to be the definitive online marketing resource. It includes news, statistics and step-by-step guides to succeeding online. A weekly newsletter is also available.

ClickZ
This column is published each business day and includes an eclectic mixture of online marketing news, opinions and interviews.


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