By Jim Daniels of BizWeb2000
[March 13th, 2002]

See Also   Email Marketing Primer   How to Increase Your Online Sales   Take Advantage of Google's AdWords   Using Foreign Search Engines to Boost Your Sales   Getting Sure Profits Through Google, Goto.com and DirectHit   Ten Places You Must Submit Your Site   Clever Profit Growth Software   The Power Of Personalized Email   How To Go Long With Your Web Marketing   How NOT to Promote Your E-business   Winning the Search Engine Wars   Latest Tips on Search Engine Marketing   Are You Wasting Your Money Online?   Should I Hire Another Salesperson or Invest in an Affiliate Program?   The Death of Positioning?   Links: Why You Need Them and How to Get Them   Your #1 Overlooked Business Asset

[This is the second part of a two part article. The first part can be read here].

4. Email newsletter solo mailings (text and html)

An even better way to utilize email newsletters to drive traffic and sales is to purchase "email newsletter solo mailings." I've been able to locate both text and html solo mailing offers lately and some ezine publishers really underprice these. (especially compared to list rental costs.) I've found html email to be especially effective, returning 4-5 times the cost of the ad in many cases. Once again, the list should be tightly targeted to your niche audience for best results. Use the same directories above to locate ezines that reach your best prospects and you'll undoubtedly find some that offer this type of advertising.

5. Email newsletter network advertising

The next email marketing strategy which I've been using quite a bit lately is "email newsletter network advertising." In a nutshell, you pay email newsletter management sites to run top sponsorship ads across their network of newsletters. The traffic can be targeted to just about any niche and it's faster that finding each of the ezines yourself.

Although this requires a larger initial investment than running ads in individual ezines, in the long run it is usually cheaper and it requires much less effort. The best advertising resource I've ever found on the web is an email newsletter network. It's one of the proven, super-resources I share only with my Make-A-Living-Online.com members.

6. Opt-in "series" email marketing

Finally, I'd like to cover one last email marketing strategy which very few Internet businesses use, and use properly. It's called "opt-in series email marketing." This is a secret weapon many of the big name marketers prefer not to talk about much. It works like this...

You offer an attractive and irresistible freebie such as a free training series or email course at your website. (In most cases this works best via a pop up or pop-under.) When your visitors claim their freebie, they are required to enter then name and email address. They then are subscribed to your series of personalized, scheduled email messages that you have pre-written. The best type of series is one that offers free valuable help and information about the subject they were looking for help on in the first place.

A well-written email series will form relationships with your best prospects, something that holds more value than most online businesses realize. The best part of this strategy is that once you do the setup work, everything is completely automated and personalized.

There are a number of sites that offer follow-up email autoresponder services, for example Aweber.com or GetResponse.com. When used properly, and with a bit of originality and flare, this email marketing strategy can be one of your top sales producers.

There you have it; six email marketing strategies and the results they yield. Of course there's one more email marketing strategy I highly recommend, but I left it off today's list. That strategy is "publishing your own email newsletter." If you have the time and inclination to try that strategy, it can top all six listed above!

Article by Jim Daniels of JDD Publishing. Here's a special invitation to Jim's new and unique free web-based guide that reveals how Jim earns six figures a year online in his part time, and how simple it is for others to do the same.