By Tim Genster
[December 13th, 2000]

See Also   Why You Need an Add URL Page   A Tale Of Two Sites   Don't Duplicate...Differentiate!   The Continuing Battle Against Online Fraud   Taking Care of the Pennies   How To Recession-Proof Your Business   Your Fulfillment Choices   The Silent Thief - How to Get Rid of TopText   A Checklist for Accepting Credit Cards Online   Five Questions That Will Help YOU Succeed Online   Back To "E" Basics   Beyond SET: Enhanced Security for Online Transactions   Just How Serious is Online Fraud?   Your Direct Channel to Customer Service   Online Customer Service: Best (and Worst) Practices   How to Survive the Dot.Com Shakeout   Step-by-Step to Your Own Profitable Web Business   Where Do Average People Find Business Success?   What's REALLY Required To Start An Online Home Business?   CRM in SmallBiz: Disappointing Misconceptions

[This is the second part of a two part article. The first part can be read here].

Any business should be able to tell their story by sticking with understandable facts that appeal to your common sense. In contrast, get-rich-quick programs will use hype and exaggeration. Don't buy into the sales hype.. use your head.

You will not have a problem recognizing an income opportunity that is very special and moreover, very real. It will be logical and simple to understand. It will hit you in the face, like a breath of fresh air. However...

* You MUST Get Competitive Leverage! *

For too many people, almost all business opportunities "sound good." Some ARE good ideas, but they won't work for the average person because they lack vital competitive advantages. Here are five examples to help you understand.

1. Technology.

   If you want to level the playing field so that you can be really competitive, then demand state-of-the-art technology. It can provide you with superior, time-saving methods by which to sell, recruit and train. Without this, there are never enough hours to get it all done.

2. Centralized training, business plans and marketing plans.

   Look for a company that has taken control of all the essential elements that need to be duplicated in order to achieve significant and sustainable growth.

3. A focus on business fundamentals.

   Do NOT allow yourself to be caught up in all the sales hype. If you break the laws of good business, they will break you!

4. Get a 'cash cow' program to build from.

   One of the biggest mistakes made by most wannabe business people is they join programs that guarantee many, many months of negative cash flow.

   The average person simply cannot survive this. For this reason, and others, it is absolutely essential that your primary business program creates an environment for survival for the average person.

5. Your business must solve problems for the masses.

Significant growth depends on a very large pool of potential customers and business associates. If this same program does NOT compete with other programs, all the better.

With These Points, You WILL Have a Market To Build From!

Get Serious. Get Honest With Yourself. Get On With Your Dreams!

When average people get serious about building a business, they do their homework. They look for honest information and ask hard questions about what the company stands for and what they do to fully support the efforts of a new enrollee. If you can find an opportunity that meets these criteria for competitive leverage, you will know you are on to something good.

Likewise, if you recognize that one or more of the four reasons most people fail in building a business, then get honest with yourself about how you can correct this. MAKE SURE it won't happen again. Average people, many like you, have faced these truths about business and success, and gone on to make dreams comes true.

Like every other successful business person, your success will start with an attitude of "I CAN do it too!"

Because in all honesty, YOU CAN.

Tim Genster is the owner of Internet Marketing Communications, in CT, USA. He's a marketing professional, writer and Internet business consultant. To receive immediate info on how to apply ALL of the above competitive leverage AND grow a successful, high-quality global business, mailto:rqarticle@getresponse.com or go directly to the site at: http://www.retirequickly.com/40149.