By Tim Genster
[December 13th, 2000]

See Also   Why You Need an Add URL Page   A Tale Of Two Sites   Don't Duplicate...Differentiate!   The Continuing Battle Against Online Fraud   Taking Care of the Pennies   How To Recession-Proof Your Business   Your Fulfillment Choices   The Silent Thief - How to Get Rid of TopText   A Checklist for Accepting Credit Cards Online   Five Questions That Will Help YOU Succeed Online   Back To "E" Basics   Beyond SET: Enhanced Security for Online Transactions   Just How Serious is Online Fraud?   Your Direct Channel to Customer Service   Online Customer Service: Best (and Worst) Practices   How to Survive the Dot.Com Shakeout   Step-by-Step to Your Own Profitable Web Business   Where Do Average People Find Business Success?   What's REALLY Required To Start An Online Home Business?   CRM in SmallBiz: Disappointing Misconceptions

At some point, the realization becomes painfully clear. Chances are, it may have hit you at some time or another.

You wake up in the night with a cold sweat... you realize it as you drive to work, stuck in a traffic jam at 9am; as you receive the paycheck with the huge tax deductions.

In a nutshell, you know you're stuck in the rat race.

A j-o-b will never provide the time-freedom or the income many dream of. Some are inspired to take action, chase the dream, and start a business that can change their life.

Others only live in awe of the dream, and let the letters J-O-B stand for "Just Over Broke" in their career lives.

Whilst millions have had 3 or more attempts at chasing the "American Dream" and empowering their lives with success, the blunt and honest truth is that 95% of them still revert back to the j-o-b lifestyle too quickly.

What really happens here? Let's take an honest look.

Especially now, with the extraordinary growth of the Internet, new business opportunities appear almost daily. A few represent true, long-term opportunities that some people WILL be able to take advantage of. Sadly, most will be a waste of time and money. YOUR time and money!

However, it's not only the quality of the opportunity that threatens success. There's another part to this equation. Too many people have not overcome their own born and bred limits to find real success, regardless of how good the opportunity may really be.

They hop from one opportunity to another, blaming the lack of success on the previous opportunity's payout plan or company support... when in fact, the opportunity may have been as sound as a pound. What they need to change is THEMSELVES. Their own attitudes. That little voice inside each and every one of us. Frequently, it is impatient attitudes and non-productive behaviors that make business success almost impossible to many.

Despite these obstacles, there ARE average, everyday people who achieve a terrific level of success developing their own businesses. What have they learned that allows this?

What balance between choosing a good business opportunity and having a success attitude have they achieved?

Here are four reasons why too many people fail... And more importantly, here are four ways that YOU can align yourself for true success. The majority of businesses and networkers fail over and over again because of just four problems:

1. Most people have never been taught how to manage their business or their personal finances.

   Most 'wannabe' business people would NEVER even consider submitting their resume for the CEO position of a company. Yet they hire themselves as the CEO of their own business without a second thought.

2. Most people cannot effectively sell, recruit or train.

   Second only to a lack of good business training, more people fail in all types of businesses because they can not effectively sell their product or services and they are not effective at training their team.

   No matter how smart you are or how hard you work, we each have limits. To expand on those limits, what's required is for us to train others to work the same system. That way, when we've "maxed out" our own potential, we can introduce HUNDREDS more to do the same, literally multiplying our efforts drastically.

3. Most people cannot survive five or six months of negative cash flow. And sometimes, that's required.

   The traditional pay plans of most business opportunities can not and do not work for the vast majority of people. That is not only a mathematical fact it is also an historical fact. And it's reflecting on your paycheck!

4. Most people are driven by MONEY when they really need to be driven by a MISSION... it's all about developing motivation that stays with you throughout your life... goals and ambitions that you can work on solidly.

   Individuals can move mountains when motivated by a real passion for things more noble than money. The passion to help others produces the energy and creativity of greatness. The money will inevitably follow very closely behind.

More: the five keys to YOUR success...