By Mike Enlow
[January 12th, 2000]

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[This is the third part of a three part article. The first part can be read here].

Other Approaches

In the example above we used Christmas as a "reason why" but a host of reasons to do deals like these can be created... You may approach the market with reasons like:

"We've just discovered the most incredible..."

"We've learned of a secret method..."

"Since my friend is just getting off the ground..."

"This is the most incredible way for you to..."

"It's only fair we tell you before the rest of the world learns."

"We felt we would be remiss if we didn't get you the first opportunity to try..."

The number of approaches are unlimited!

I can't think of a single business that couldn't make more money by properly utilizing their customer base through endorsing a quality product or service.

How To Insure You Get Paid?

I use a contract of non-disclosure, stipulating the terms of the arrangement, before I ever share the secret to using this incredible concept.

Again, the rules are not set in granite. You should be as flexible as you need to be to get the deal. It all depends on the size, volume and type of deal and your involvement in the deal.

How Do I Get Started?

Getting started is easy. All you have to do is identify the deal and write a letter similar to the one above in the example between the pharmacist and jeweler. Also, be sure you follow up the letter with a phone call. DO NOT share the intellectual property you have to offer until you have your agreement signed and "in hand" by both or all parties who will be participating.

How To Get the Sweetest Deals.

If I were starting from scratch I would seek out product sales companies. These deals are the easiest to get. When you work with attorneys, accountants and others the money trickles in slowly. With product sales the money comes in over a two to three week period.

Look for those companies who already have an established customer database and, more importantly, have a good, strong relationship with their customers. A stronger relationship provides a stronger endorsement. A stronger endorsement provides greater profits. Here are some examples of companies who have a strong relationship with their customers: newsletter publishers, software vendors, chiropractors, radio stations, internet service providers, insurance agents, pharmacists, landscaping experts, etc. They're too numerous to list. Just look for deals where the endorser has a lot of contact with the customer. Preferably, they should at least be in contact with their customers on a monthly basis.

The world is a big ocean of products and services. You only have to find the one or two products which will yield the greatest possible success to your clients. Not only does this make you more immediate income but it also sets you up to do similar deals with the same clients in the future.

How to Maximize Your Cash Flow from Every Deal.

You should look carefully at the easiest client in the world to get - a satisfied and convinced client. This helps you to maximize leverage on every deal you do in order to gain greater and greater income without having to re-sell your concept every time.

For example, if you do a deal with a chiropractor to sell shark cartilage or other pain reliever, the person selling this product also has customers... You can almost immediately find a deal for the endorsee, which will make them a surge in cash flow - exactly as you've done for the endorser. There are no limits to how far you can take this concept, in fact, it is the single greatest way to leverage I know.

Here are a few examples of the kind of deals I would put together right away:

I would marry car dealers with detail shops who maintain the appearance of cars - and structure the deals where the detail company offers long term (1 year) contracts at a savings of X percentage.

I would introduce dental patients to companies who sell teeth whitener. Get them on a monthly purchase deal where their credit card is automatically billed and the whitener is automatically shipped as long as the customer wants the product.

I would marry Internet service providers with schools who teach how to get more out of the Internet. Also, I would do deals where I bring in software vendors (for an extra profit center) to be introduced to the students each week, month, or whatever period with a contract for a percentage of the profits when students upgrade the software in the long term. This is a trilateral Joint Venture. As you see, the profit potentials are endless!

Another example would be a Joint Venture between a radio station and a restaurant. I would arrange deals where radio advertising sales representatives receive restaurant meal credits for a percentage of the trade value. This gives them an extra edge in their sales efforts by allowing them to take their clients to dinner. Then, in return, have the radio station give the restaurant the benefit of "cost" advertising. (Radio spots selling for $300 may have a true cost to the radio station of only $100. Which gives the restaurant a three to one savings on the radio advertising they are already buying at full price.) You arrange the deal under intellectual property law to receive 20-30% of the "true value" you are rendering to the restaurant.

I would arrange deals where software vendors would share lists and make offers to one another's customer base. Of course I would set it up to take my piece of the pie... This is a very lucrative area, especially if you arrange the deal where you continue to get a percentage of upgrades, etc.

Summary

I hope you are beginning to see that this is an untapped area of marketing where you as a consultant and/or business owner can cash in on other's lack of observation or understanding while doing a noble win/win service to the business community.

I've tried to provide you with a general overview of this incredible concept. Please do take advantage of the incredibly successful and lucrative concept of joint venturing which IS the greatest leverage for your time, efforts and energy.

This Joint Venture Report is (C) Copyright 1996 - 1999 by Mike Enlow, All Rights Reserved. You may not reprint this report in any way, shape, or form without written consent.

Mike Enlow is a world-renowned technology marketing expert specializing in unusual and low-risk methods of increasing sales, and his many marketing innovations have earned millions of dollars. Discover what he believes is the best potential for profiting on the internet that virtually everyone is overlooking - and that you can start using now by going to: http://www.enlowcircle.com/go/fullstory