By David Gikandi, Founder, SearchPositioning.com
[May 15th, 1999]

See Also   Email Marketing Primer   How to Increase Your Online Sales   Take Advantage of Google's AdWords   Using Foreign Search Engines to Boost Your Sales   Getting Sure Profits Through Google, Goto.com and DirectHit   Ten Places You Must Submit Your Site   Clever Profit Growth Software   The Power Of Personalized Email   How To Go Long With Your Web Marketing   How NOT to Promote Your E-business   Winning the Search Engine Wars   Latest Tips on Search Engine Marketing   Are You Wasting Your Money Online?   Should I Hire Another Salesperson or Invest in an Affiliate Program?   The Death of Positioning?   Links: Why You Need Them and How to Get Them   Your #1 Overlooked Business Asset

[This is the second part of a two part article. The first part can be read here].

Use the following Web sites to find the most popular keywords related to your product or service:

1. GoTo.com Keywords Inventory Search - Search for your keywords here and see how popular they were on GoTo.com. The service will also tell you what other related keywords and phrases were searched for. This is perfect for finding related keywords that you may not have thought of.

2. SearchTerms.com - See what the top 100 search terms world-wide were. Remember that it is not advisable to use terms that are not related to your Web site's content, but this service can still prove useful.

3. SearchSpy - is a database of search terms captured from the top search engines. Use this to find even more words and phrases for your list.

Basically, there are 8 major search engines today - AltaVista, Excite, Infoseek, Lycos, HotBot, AOL Netfind, WebCrawler, and Northern Light. Yahoo is a directory so this technique will not work with it. What you need to do is figure out what kind of pages rank well with each of these engines. Search engines use a mathematical formula to rank all the pages in their index. It is hard, but not impossible to come really close to knowing exactly what kind of a page will rank well on a particular engine.

Now, for each keyword or phrase on your list, you need to create a Web page that focuses on just that one keyword or phrase and ranks it highly on a particular engine. Because each engine ranks pages differently, you will need to create a different page optimised for each engine.

Stop and think about this strategy for a second. You have a list of virtually every phrase that someone interested in your products and other related products can ever use in a search. Then, you have pages that make sure they rank highly for all those searches. No matter what people search for that has any relation to your products, they will find you even if they had not thought of finding you! Do you now see how much qualified traffic you can get? It is amazing!

The only set back is the amount of work you would have to put into figuring out what kind of text statistics on a page will rank it well on an engine, then creating these optimised pages for your entire list of keywords for each major engine. That means creating about 300 or more finely tuned Web pages! But do not worry! As long as you have compiled your list of keywords and phrases, there is an online service that will automatically create the optimised pages for you in a couple of minutes.

SearchPositioning.com uses a set of online scripts to cleverly generate Web pages optimised for the major search engines. All you need to do is give it your list of keywords and phrases, a short piece of text describing your site or business or products, and your email address (the pages are emailed to you as attached HTML files). To my knowledge, this is the only service on the Web that works in this way.

Granted, there are many other ways that people use to find new sites, such as following links on other sites, reading about sites on magazine, hearing from friends, etc. But no matter what other methods they use, they almost always use them in addition to using the search engines, especially when actively trying to locate new information. By knowing how to use the search engines to your advantage, you will become an empowered Internet marketer. No other method of marketing is so powerful, effective, and affordable (virtually free)!