[January 2nd, 1999]

See Also   Why You Need an Add URL Page   A Tale Of Two Sites   Don't Duplicate...Differentiate!   The Continuing Battle Against Online Fraud   Taking Care of the Pennies   How To Recession-Proof Your Business   Your Fulfillment Choices   The Silent Thief - How to Get Rid of TopText   A Checklist for Accepting Credit Cards Online   Five Questions That Will Help YOU Succeed Online   Back To "E" Basics   Beyond SET: Enhanced Security for Online Transactions   Just How Serious is Online Fraud?   Your Direct Channel to Customer Service   Online Customer Service: Best (and Worst) Practices   How to Survive the Dot.Com Shakeout   Step-by-Step to Your Own Profitable Web Business   Where Do Average People Find Business Success?   What's REALLY Required To Start An Online Home Business?   CRM in SmallBiz: Disappointing Misconceptions

[This is the second part of a two part article. The first part can be read here].

Now that he has all the tools in place, it is time to get the word out. Marketing is a never-ending process of promoting yourself, your company and your products and services. But now Harvey has a place to send prospects. A place that does the selling for him. A place where he can educate his consumer, gain their confidence, and take their order. He has a real internet presence.

Winter 1998: Promotion begins...

With his professional internet presence in place, it's time for Harvey to start moving into promotion. There are lots of ways to promote a business online. Below are the cheapest. I've pasted excerpts from my actual email conversations with Harvey detailing these low- cost methods below...

Harvey Becker wrote:

>I have already shipped the first order!
>What are my next steps Jim?
>
>webmaster@bizweb2000.com writes:
>
>The next steps are proper registration
>with the major search engines. I 
>recommend you do the majors manually,
>by visiting each search engine. Be
>sure to write a good, keyword-rich 
>description of your site so you have
>it for each engine when you get there.
>Do this asap.
>
>Here's a list of the engines you can
>start submitting your URL to. As you
>get to each URL below, find the link
>that says "add URL" then follow the 
>directions and guidelines at each 
>site.
>
>Alta Vista: http://www.altavista.digital.com
>Excite: http://www.excite.com
>Hotbot: http://www.hotbot.com
>Infoseek: http://www.infoseek.com
>LookSmart: http://www.looksmart.com
>Lycos: http://www.lycos.com
>Webcrawler: http://www.webcrawler.com
>Yahoo: http://www.yahoo.com
>
>Best regards, Jim

buying diamonds - #1
diamond buying - #1
diamond buying book - #5
After search engine submissions have been completed, here are the next steps to be implemented...

• Ezine marketing. I recommended he visit http://ezinesearch.com and gather ezines/editors related to jewelry, retail, online shopping, etc. Ask them if they would be interested in an article occasionally. (Each article would include his URL, of course.)

• Adding related products and services to increase profits.

• Offering a free newsletter to his site patrons so he can stay in regular contact.

• Setting up a reseller program.

Oh, and by the way, this stuff really works. I've been using each and every strategy above in my own online business for years!

Article by Jim Daniels of JDD Publishing. You can read more of Jim's articles at his BizWeb site.

Jim has been helping folks profit online since 1996. If you're interested in the latest online marketing techniques, get their Free BizWeb E-Gazette. To sign up, email freegazette@bizweb2000.com.