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AlertSite adds business transaction monitoring

[April 22nd 2002]

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Losing customers from your Web site due to problems with forms and credit card processing? Would you even know? AlertSite has announced business transaction monitoring, an examination of any Web-based business process such as order forms and credit card processing. E-commerce sites that rely on business transactions can use this feature to prevent e-commerce abandonment resulting from transaction failures.

"We've applied the business transaction monitoring process to our on-line building valuation product, Residential Component Technologies. AlertSite automatically runs a test valuation every 15 minutes, records the time, archives the results, and sends us immediate e-mail notification of any malfunctions. That means that we're giving our clients the level of service they expect and deserve," said Dan Ayres, Vice President of Information Services at Marshall & Swift / Boeckh (MS/B), the worldwide provider of building cost data and estimating technology for the property and casualty insurance industry.

Any series of Web forms or pages used to complete an online business process is considered a business transaction. Monitoring these transactions is particularly valuable for shopping carts that rely on embedded third party processes (such as credit cards) because the external processing is beyond a company's control. AlertSite customers can use this service to monitor and manage Service Level Agreements with those third-party processors. AlertSite monitors the response time for each segment of the process and reports back any discrepancies. Introductory pricing for business transaction monitoring runs $150 - $250 a month based on monitoring intervals.

"The World Wide Web is not just a collaboration of independent Web pages. The integration of Web pages with external companies makes business transaction monitoring especially critical for e-commerce sites," said Ken Gross, president and co-founder of AlertSite. "Many companies live with transaction problems because they are not even aware that failures are happening. AlertSite gives organizations the external tools and knowledge of potential problems while there is still time to fix them."

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