Latest version of Marketplace Manager adds artificial intelligence

[June 25th 2001]

Infopia Inc., developers of Marketplace Manager, an intelligent online product sales and exposure engine, has announced that the company has released version 3.0.

Previous versions of Marketplace Manager automated labor-intensive processes involved with listing and selling inventory through all of the top online marketplaces.

With Marketplace Manager 3.0 comes a patent-pending inventory management and merchandising engine that uses Artificial Intelligence (AI) to "learn" where and when to sell inventory, and more importantly, how to maximize the return on a merchant's marketing budget.

"This release is significant in E-commerce history," said Bjorn Espenes, chief executive officer of Infopia. "Infopia is delivering a solution for merchants that essentially takes the guesswork out of selling online through multiple online marketplaces. Using AI in E-commerce is extremely powerful and may be the difference of succeeding or failing online.

"There are tools out there that allow a merchant to list products onto online marketplaces, but maximizing the results from these marketplaces is what matters most.

"With Marketplace Manager 3.0, artificial intelligence decides where to sell a product, when to sell it and where to spend valuable marketing dollars on listing and featured listing fees. This allows the merchant to concentrate more on sourcing inventory, providing customer service and shipping orders."

Marketplace Manager builds on the understanding that eBay, Amazon.com, Yahoo!, MSN, Excite, and other marketplaces are great places to sell inventory.

In addition, Marketplace Manager assists merchants in using these marketplaces together more effectively including answering questions such as which products should be listed and in which marketplaces should they be listed.

It also determines where it makes the most sense to pay listing fees, at what time and for how long should inventory be listed, as well as on which products valuable marketing dollars should be spent.

The results for merchants using Marketplace Manager include seeing a dramatic increase in sales and exposure. According to Infopia, the average Marketplace Manager merchant spends $1 for every $16 returned in sales revenue.

Marketplace Manager is a subscription-based service and is available directly from Infopia as well as through strategic partners who offer it either co-branded or private-labeled.

Links
Infopia		http://www.infopia.com