ShopServe.com launches certified merchant program

[November 14th 2000]

ShopServe.com has announced the launch of the ShopServe Certified Merchant Program (CMP) that offers consumers free services, warranties and other benefits when they shop at certified online merchants. The program rewards consumers who shop with ShopServe-certified merchants by providing free return shipping, double manufacturer warranties and 90-day purchase protection against breakage or loss on every qualified purchase they make.

To qualify for certification, e-tailers must earn high ratings from consumers and ShopServe's editorial staff while meeting and maintaining strict standards for reliability, integrity and consumer-friendly policies and practices. Moreover, the program gives consumers the opportunity to help determine each merchant's ongoing qualifications for program membership.

"ShopServe continues to lead the way toward a truly trusted cybermarketplace, empowering consumers with the information, resources and services they need to make smarter, safer online shopping decisions. Our new program addresses these needs in a unique way," said Ido Ganor, ShopServe.com chairman and CEO. "Research shows that e-commerce continues to struggle with issues of trust, reliability and basic consumer friendliness. When one out of five online shoppers is keeping an item they don't want, rather than pay onerous fees on returns, you know something is wrong. The Certified Merchant Program offers a sensible solution consumers can really depend on."

Links
ShopServe.com		http://www.shopserve.com