Imaging Technologies bring real-time colour correction system to the Web

[October 25th 2000]

Imaging Technologies Corporation has announced that it is to introduce a new version of its ColourBlind colour management software designed for use by Internet commerce companies and their customers. ColourBlind-Web will provide on-line, real-time colour correction so that product colours from the e-tailer are accurately represented on customers' monitors.

ITEC will provide a server-based delivery system for ColourBlind-Web. On-line customers of e-tailers who have licensed the product for use on their servers will be able to download the ColourBlind-Web plug-in to calibrate monitors with the original Web-page content. In addition, users will be able to download ColourBlind-Web applications from ITEC's Web sites.

On-line retail sales in the United States already exceed $48 billion annually, according to The National Retail Federation/Forrester Online Retail Index. According to a 1999 survey by CyberDialogue Research, 60 percent of Internet shoppers do not trust the colours they see on their monitors. Thirty percent decided not to make a purchase due to doubt about colour accuracy and 15 percent of on-line purchasers reported that they returned merchandise due to disappointment with the colour.

A study by the Hass Business School at California State University at Berkeley reported that 50 percent of on-line shoppers would more likely make a purchase if there were some assurance of colour accuracy. This on-line shopping survey also revealed that 44 percent would do more on-line shopping if they had more confidence in colour accuracy.

"With the explosive growth of e-commerce, the need for the reliable representation of colour on the Internet has become a vital concern for both e-tailers and their customers," said Wes Bankston, ITEC's Vice President of Sales and Marketing. "Internet marketers of apparel, cosmetics, furniture, and numerous other colour-sensitive products know how important colour is in the buying decision process," he added.

Links
Imaging Technologies Corporation		http://www.itec.net