Vertical e-Commerce Figures - Q'2 2000 v. Q'1 2000 Sector Q'2 Online Q'1 Online Purchases Purchases (in millions) (in millions) Change ------------- ------------ ------ Travel Services $2,414 $2,025 +19% Computer Hardware/Periph. $841 $852 -1% Auctions $729 $644 +13% Clothing / Apparel $684 $619 +11% Books $423 $461 -8% Electronics $306 $287 +7% Music / Video $274 $340 -19% Computer Software $205 $257 -20% Flowers / Gifts / Cards $188 $196 -4% Health / Beauty $167 $153 +9% Home / Garden $114 $82 +38% Fitness / Sporting Equipment $107 $69 +56% Toys $101 $147 -31% Brand Strength Company Mind Share(1) Company Online Purchaser Share(2) 1 Amazon.com (a) 24.1% Amazon.com 18.7% 2 eBay.com (a) 16.1% eBay.com 15.8% 3 Yahoo.com (a) 4.9% Barnesandnoble.com 6.0% 4 priceline.com (a) 2.7% BMG.com 3.9% 5 buy.com (a)(c) 1.9% CDNow.com 3.3% 6 Barnesandnoble.com 1.8% ColumbiaHouse.com 3.1% 7 CDNow.com 1.3% JCPenney.com (a) 3.0% 8 AOL.com 1.1% priceline.com 2.7% 9 Egghead.com (a)(c) 1.0% buy.com 2.6% 10 IWon.com 0.9% Yahoo.com 2.3% JCPenney.com 0.9% 1800flowers.com 2.3% (1) Mind Share = the percent of Internet users for whom the site first came to mind when asked to think of Web sites that sell products or services over the Internet (2) Purchaser Share = the percent of online buyers that bought from the site