Basis of interest in e-commerce

Currently building a store			31%
Currently running an online store		25%
Considering building a store			22%
Web designer building stores for others   	12%
Other						10%

Occupation

Professional / managerial			22%
Sales / marketing / advertising			21%
Executive / senior management			18%
Technical / engineering				14%
Other						25%

Education

Bachelor's degree				34%
Graduate degree					32%
Some college					27%
Other						 7%

Income

Under $15,000					11%
$16,000 - $29,000				 8%
$30,000 - $39,000				18%
$40,000 - $49,000				16%
$50,000 - $59,000				 8%
$60,000 - $69,000				10%
$70,000 - $79,000				 5%
$80,000 - $89,000				 4%
$90,000 - $99,000				 3%
$100,000 and over				17%

Age

Under 18					 1%
18 - 25						 7%
26 - 29						14%
30 - 39						27%
40 - 49						29%
50 - 59						16%
60 or over					 6%

Internet experience

Under 6 months					 7%
6 months - 1 year				 8%
1 - 2 years					21%
2 - 3 years					19%
3 + years					45%

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