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The Ultimate Guide To Selling Online - Completely Revised!

Shopping cart review criteria

Every shopping cart we review is checked to see how it performs in the key areas of set up, order processing and administration.

Set up
How easily can a store be set up and advanced features implemented? We rate highly shopping carts that:

  • Allow stores to be built using templates or wizards
  • Provide the ability to import existing databases
  • Allow the addition of extended features such as autoresponders, mailing lists, guest books and chat rooms
  • Have good documentation, tutorials and support
  • Represent value for money
Order Processing
How effective is the order processing system? How easy is it to implement and manage? We rate highly shopping carts that:
  • Maximise the number of ways to place an order
  • Maximise the number of ways to pay
  • Provide secure, on-line credit card processing
  • Include a virtual shopping cart
  • Allow for the detailed specification of sales tax and shipping costs
  • Include an inventory management facility
  • Automatically calculate discounts for nominated customers or volume purchasers
  • Send an order acknowledgement to customers that includes an unique reference number
  • Provide the customer with online order tracking
  • Can automatically send an e-mail to the merchant when an order is received
  • Send an e-mail to the customer when goods are shipped
Administration
How easy is it to monitor activity in the store and to implement changes? We rate highly shopping carts that:
  • Provide detailed reporting of customer activities and sales
  • Allow for the easy implementation of promotions, for example discount coupons and competitions
  • Make store updates easy

The Ultimate Guide To Selling Online - Completely Revised!

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