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 | In association with Barnes and Noble, the world's largest bookseller, we present a selection of books that will help you build a better Web store. |
| Understanding Electronic Commerce |  |
David Kosiur | ||
Sell It! verdict |
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Sell It! review Drawn from Microsoft's Strategic Technology series, this book contains a healthy mix of technical detail liberally peppered with case studies examining successful e-commerce implementations. Starting with a general introduction to e-commerce, Kosiur moves on to examine the major technologies that allow secure Internet transactions and payments to take place. A good overview of e-commerce market statistics and opportunities is then followed by six chapters that examine the opportunities in detail along with case studies of companies who are currently addressing these. Companies covered include Fruit of the Loom, Gateway 2000 and Microsoft. The final chapters examine strategies for implementing successful e-commerce solutions and project what the future of e-commerce will look like.
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