Comments on: Tips for Effective Cross-Selling and Up-Selling

By: Chicago Wedding Photographer

Chicago Wedding Photographer — Fri, 04 Feb 2011 16:17:28 +0000

Nice post. I found the portion on high involvement vs. low involvement quite helpful as well as your advice about where to place cross-selling offers on your website. All the info you provided will most definitely help in my research process. Thanks.

By: Preparing Your Site Early for the Holidays

Preparing Your Site Early for the Holidays — Sat, 18 Dec 2010 17:09:13 +0000

[...] they complete the checkout process. Be on the lookout when updating your product catalog for cross-selling and up-selling opportunities where you can bundle and promote related product items that your customers will [...]

By: Tim Aten

Tim Aten — Tue, 17 Aug 2010 20:06:36 +0000

Wow. What a great article. It’s interesting. A lot of our experience comes in the brick and mortar stores and we’re looking to develop “the silver bullet” between real life stores and virtual. How can one effectively and instantly cross-sell and up-sell across channels?

One advantage and disadvantage of the online store is the immediacy of it. With some algorithms you can instantly cross-sell. This is a huge advantage but you do raise the excellent point of bombarding the customer. Conversely in a brick and mortar setting you can be a little more subtle about it buy placement on the store floor and giving the buyer the action to make an impulse purchase.

Great article.

By: Ken Lempit

Ken Lempit — Tue, 16 Mar 2010 21:34:39 +0000

The thank you page, aka order confirmation page also is fertile ground for the right kind of upsell, whether it is an additional item to qualify for the free shipping or an affiliate offer. Affiliate upsells which are category-consistent with your store and which offer an incentive for your customer to return and shop with you again perform best.

By: Jeff Fisher

Jeff Fisher — Thu, 05 Nov 2009 12:27:04 +0000

Very nice blog on up-selling and cross-selling. Emcien offers analytics the detects what products are bought together. To your point “f you have a large number of products, try to use a shopping cart platform that can automate recommendations for you based on past purchase data.”

Emcien automates the recommendations based on sales transation data. This is very valuable as the buying patterns and trends are changing, and so are the products. It is impossible to make humans manage this data on a dynamic basis. The upsell opportunity can drive up to +30% sales gain.

By: Helene

Helene — Fri, 21 Aug 2009 09:39:01 +0000

Thanks for this good advice on cross selling and upselling to gain new customers. Thanks for your contribution to The Work at Home Family Carnival.

By: Bill McIntosh

Bill McIntosh — Tue, 28 Jul 2009 22:44:36 +0000

Online Marketing Blog Carnival: Internet Marketing Tips for July 17, 2009…

Welcome to the July 17, 2009 edition of Bill’s online marketing carnival. The submissions are all in and we review each of them to only bring you useful online marketing tips. There were many great submissions. They covered a wide variety of …..

By: Selling to Zebras Blog » Blog Archive » Complex Sales and Selling Strategies – July 20, 2009 (Third Edition)

Fri, 24 Jul 2009 16:57:17 +0000

[...] Alan presents Tips for Effective Cross-Selling and Up-Selling posted at Sell It on the Web, saying, “Some great tips and advice on how to increase sales on [...]

By: eBay Business Guide

eBay Business Guide — Mon, 20 Jul 2009 10:01:58 +0000

Blog Carnival – eBay and Small Internet Business Ideas-03…

Welcome to the July 19, 2009 edition eBay and Small Internet Business Ideas Blog Carnival.
……

By: Bill McIntosh on Internet Marketing

Bill McIntosh on Internet Marketing — Sun, 19 Jul 2009 03:27:01 +0000

Thanks for submitting to my blog carnival! I just published your submission.