Your Expert Guide to E-Commerce, Online Retailing & Internet Marketing
TweetIf I were to be asked for my top two e-commerce tips for small businesses, they would be: Choose a good niche to allow you to effectively compete against larger companies and Regardless of your budget limitations, open a Web store as soon as possible and start learning how to sell on the Web. The [...]
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TweetBy Paul Lang, Editor, Sell It! September 29th, 1999 If there’s one thing that there’s no shortage of on the ‘Net then it’s Internet marketing advice. And I’m sure, like me, you have signed up for many newsletters and purchased books and courses written by several self-proclaimed marketing gurus. But have you ever stopped to [...]
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TweetI must have said it a hundred times or more in other articles on this site, but I make no apology for repeating it here: In my opinion, the best way for a small company to build a successful, online business is for them to carefully choose a niche market. Here’s a great example. Louis [...]
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TweetBy Paul Lang, Editor, Sell It! April 10th, 1999 With annual revenues in the neighbourhood of $8 billion, the US gift market is not surprisingly a tempting opportunity for many Web entrepreneurs. Take for example Jeff Swearingen. Although he only opened his Web store, TheGift.com back in March 1998, he is already looking forward to [...]
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TweetBy Paul Lang, Editor, Sell It! July 19th, 2000 Although Web based commerce is still relatively new, the software that makes it all possible has already moved through three distinct phases: Phase 1: At first, there was no complete Web storefront packages available and the Web commerce pioneers had to create a website either by lashing [...]
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TweetThe heart of any Web store is the software that it runs on. However, up until relatively recently, software solutions for e-commerce were largely do-it-yourself affairs, consisting of a number of disparate tools lashed together to fulfill the major tasks of an online store. This situation is changing rapidly. From the large number of press [...]
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TweetHaving successfully set up your Web store you are probably ready to take a long vacation and wait for the money to roll in! Unfortunately your real work has only just started; your Web store is lying empty and you need to entice customers to visit. Promoting your web store involves several key components, starting [...]
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TweetMuch of the media coverage around the dangers of using a credit card on the Internet centers around the interception of data being passed from the customer to the Web store. In reality, the greatest risk arises from the theft of data from the Web store’s server after it has been transmitted, either by a [...]
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TweetAlthough the majority of payments in Web stores are made through traditional credit card transactions, web store owners need to be in a position to receive payment in as many ways as possible in order to maximize your sales. Credit Cards There is little doubt as to the value of accepting credit cards as payment [...]
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TweetReceiving Orders Although most Web stores are probably set up with the expectation that the majority of orders will be received through the Web, the reality is that many customers prefer to use the Web to aid in the selection of a product and then to order by more traditional methods. When thinking about how [...]
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TweetTo a large extent the design of Web stores is still a new science (or art?) and much experimentation is still needed before it is possible to establish exactly what does and doesn’t work. And what will work for you may be totally different from everyone else depending on the unique nature of your business. [...]
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TweetJust as with a bricks-and-mortar store, selecting the location of your Web store is critical to its success. Perhaps the easiest of all e-commerce sites to implement is to simply offer goods or services for sale on a secured part of a Web site. Most commercial Web sites can be adapted for basic e-commerce fairly [...]
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TweetLaying the Foundation for Your Store The foundation of any Web store is the software that it runs on. Up until relatively recently software solutions for Web stores were largely do-it-yourself efforts, consisting of a number of tools lashed together to fulfill the major tasks of a Web store. Now a new class of products, [...]
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TweetInterested in setting up a Web store? Don’t know where to begin? Then start here! Prospective Web store merchants can be overwhelmed by the sheer size of the subject and the amount of data available. The following resource details and clarifies the key steps needed to successfully implement a Web store. All aspects of Web [...]
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TweetOverall If you’re in the market for a Web commerce shopping cart packages, MerchandiZer is a first-rate product worthy of inclusion in any short list. Less experienced store builders will appreciate the intuitive wizard interface that simplifies the store set up process. The more savvy user can however, choose to build their store via a [...]
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