Your Expert Guide to E-Commerce, Online Retailing & Internet Marketing
TweetSelling online has unique challenges. There is a world of difference between physically picking up an item in a store compared to viewing it on a website prior to purchase. Not being able to physically touch or examine a product can be a distinct disadvantage for e-commerce shoppers and retailers. That’s why product descriptions on [...]
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Tweet Evaluate What You’re Trying to Sell – The location and type of store you need to build will depend on what you are trying to sell. If you have only a few items to sell you can get by with a small Web site, with simple pages to describe your products and HTML forms [...]
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TweetHere are ten key features to look for when choosing an e-commerce software package for a web store: Compatibility with Existing Resources: Setting up an e-commerce enabled Web site is a big enough task in itself, without having to make major changes to existing systems. So ensure that the product you choose is fully compatible [...]
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Tweet Be Prepared – E-commerce activity has grown rapidly during 1999 and is set to finally explode in 2000 and 2001. You need to ensure that your business is ready for this incredible opportunity by building a Web store now. This will allow time for you and your employees to learn the necessary new skills [...]
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TweetEach web store that we review is checked to see how it performs in the key areas of construction, selling, order processing and support. Construction How easily and quickly can customers find what they are looking for and place an order? We rate web store highly that: Load quickly Are easy to navigate through Have [...]
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TweetBy Paul Lang, Editor, Sell It! July 18th, 1998 Overall Last February Egghead hit the headlines with the news that they were going to close their remaining 80 bricks-and-mortar stores along with their distribution center in Sacramento, and switch exclusively to retailing on the Web. Now obviously you’d expect their Web store to be a [...]
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TweetBy Paul Lang, Editor, Sell It! June 13th, 1998 Overall Creative Irish Gifts came into existence over ten years ago for a special purpose: to support the peacemaking efforts of the Irish Children’s Fund (ICF), a non-profit organization. More recently, they have extended their support to the Northern Ireland Children’s Project, another peacemaking non-profit organization. [...]
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TweetOverall Launched towards the end of 1997, the eToys store has quickly risen to become one of the best-loved stores on the Web, having recently been chosen as the #1 on line toy store in recent surveys from USA Today, Lycos and BizRate. By and large this recognition is deserved. The store is very well [...]
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TweetBy Paul Lang, Editor, Sell It! April 1998 Overall CDs are one of the most commonly sold items on the Web and it is difficult for a vendor to differentiate their store from their rivals. So how have CDNow managed to become the largest on-line music retailer, capturing 33% of the market according to a [...]
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TweetBy Paul Lang, Editor, Sell It! March 1998 Overall There is no questioning the quality of Dell’s products or their overall business model that has been adapted successfully to incorporate the Web. Daily Web revenue now exceeds $6 million. Whilst there are many positive aspects to their Web store, particularly the detailed product information available, [...]
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TweetBy Paul Lang, Editor, Sell It! May 23rd, 2002 I regularly receive correspondence from people who are keen to start their own Web business, but simply can’t think of a product or service they could sell. One piece of advice that I always give them is to simply open their eyes as they go around [...]
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TweetIn the final part of our “E-Commerce 101” series, Andrew Bridgeman explains how he built his first Web store, eART-originals, and shares some great tips and hints to help you build your own successful e-business. March 28th, 2001 eART-originals sells original Canadian art. The concept was to design and develop an Internet site where artists [...]
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TweetBy Paul Lang, Editor, Sell It! October 25th, 2000 I guess the key learning from this latest “My Store” article has to be that there is always “more than one way to skin a cat”. I’ve long recommended that the best way to build a successful e-business is to choose a niche and exploit it [...]
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TweetThere are lots of Internet marketers who claim they are able to offer you (usually at a high price) a fail-safe system that will ensure the success of your new online business. Now, while not pretending for a minute that the technique I am about to name is by any means fail-safe, there is no [...]
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TweetBy Paul Lang, Editor, Sell It! June 14th, 2000 The subjects of this “My Store” article are unique in two respects: first off, the Web store is the first non-US one I’ve featured, being run from Copenhagen in Denmark. And secondly, it has definitely got the weirdest name I’ve come across! The Nemmelgeb Murr store [...]
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