Your Expert Guide to E-Commerce, Online Retailing & Internet Marketing
TweetBy Paul Lang, Editor, Sell It! December 19th, 1998 Earlier this month we looked in detail at the key factors that need to be taken in to account when choosing an e-commerce solution or shopping cart. The implicit assumption in that article was that a single product coupled possibly with some HTML pages would form [...]
{ 0 comments }
TweetBy Paul Lang, Editor, Sell It! November 7th, 1998 Working with Web stores and their owners on a daily basis, I have absolutely no doubts that Web based commerce represents a significant incremental revenue opportunity for many existing bricks-and-mortar stores. So why does much of the traditional media still echo the old saw “No one [...]
{ 1 comment }
TweetI frequently receive e-mails from wannabe Web merchants who are desperately keen to set up their own Web store, but simply have no idea what they are going to sell in it. Many of these e-mails make the assumption that all the major market segments have been sown up by the Amazon.coms and CDNow’s of [...]
{ 0 comments }
TweetBy Paul Lang, Editor, Sell It! August 22nd, 1998 Ahoy there, shipmates! One of the oft-quoted benefits of the ‘Net is the ability to work from any geographic location, as long as you can arrange access to a telephone socket. I take advantage of this myself, writing and editing Sell It! from my home on [...]
{ 0 comments }
TweetBy Paul Lang, Editor, Sell It! August 1st, 1998 When U.S. Wings first opened the doors of their Web Store way back in April ’95, they were one of the first sites to tackle e-commerce on the ‘Net. Three years later the store is going from strength to strength, selling its range of top-quality flying [...]
{ 7 comments }
TweetBy Paul Lang, Editor, Sell It! July 11th, 1998 Imagine this scenario. You’re a Web commerce consultant and you are approached by a group of people with no experience of the Internet and a highly restricted budget. And these people want to set up a Web store to sell books, music, videos and software, competing [...]
{ 0 comments }