Your Expert Guide to E-Commerce, Online Retailing & Internet Marketing
TweetBy Paul Lang, Editor, Sell It! July 18th, 1998 Overall Last February Egghead hit the headlines with the news that they were going to close their remaining 80 bricks-and-mortar stores along with their distribution center in Sacramento, and switch exclusively to retailing on the Web. Now obviously you’d expect their Web store to be a [...]
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TweetBy Paul Lang, Editor, Sell It! June 13th, 1998 Overall Creative Irish Gifts came into existence over ten years ago for a special purpose: to support the peacemaking efforts of the Irish Children’s Fund (ICF), a non-profit organization. More recently, they have extended their support to the Northern Ireland Children’s Project, another peacemaking non-profit organization. [...]
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TweetOverall Launched towards the end of 1997, the eToys store has quickly risen to become one of the best-loved stores on the Web, having recently been chosen as the #1 on line toy store in recent surveys from USA Today, Lycos and BizRate. By and large this recognition is deserved. The store is very well [...]
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TweetBy Paul Lang, Editor, Sell It! April 1998 Overall CDs are one of the most commonly sold items on the Web and it is difficult for a vendor to differentiate their store from their rivals. So how have CDNow managed to become the largest on-line music retailer, capturing 33% of the market according to a [...]
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TweetBy Paul Lang, Editor, Sell It! March 1998 Overall There is no questioning the quality of Dell’s products or their overall business model that has been adapted successfully to incorporate the Web. Daily Web revenue now exceeds $6 million. Whilst there are many positive aspects to their Web store, particularly the detailed product information available, [...]
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TweetBy Paul Lang, Editor, Sell It! May 23rd, 2002 I regularly receive correspondence from people who are keen to start their own Web business, but simply can’t think of a product or service they could sell. One piece of advice that I always give them is to simply open their eyes as they go around [...]
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TweetIn the final part of our “E-Commerce 101” series, Andrew Bridgeman explains how he built his first Web store, eART-originals, and shares some great tips and hints to help you build your own successful e-business. March 28th, 2001 eART-originals sells original Canadian art. The concept was to design and develop an Internet site where artists [...]
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TweetBy Paul Lang, Editor, Sell It! October 25th, 2000 I guess the key learning from this latest “My Store” article has to be that there is always “more than one way to skin a cat”. I’ve long recommended that the best way to build a successful e-business is to choose a niche and exploit it [...]
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TweetThere are lots of Internet marketers who claim they are able to offer you (usually at a high price) a fail-safe system that will ensure the success of your new online business. Now, while not pretending for a minute that the technique I am about to name is by any means fail-safe, there is no [...]
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TweetBy Paul Lang, Editor, Sell It! June 14th, 2000 The subjects of this “My Store” article are unique in two respects: first off, the Web store is the first non-US one I’ve featured, being run from Copenhagen in Denmark. And secondly, it has definitely got the weirdest name I’ve come across! The Nemmelgeb Murr store [...]
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TweetIf I were to be asked for my top two e-commerce tips for small businesses, they would be: Choose a good niche to allow you to effectively compete against larger companies and Regardless of your budget limitations, open a Web store as soon as possible and start learning how to sell on the Web. The [...]
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TweetBy Paul Lang, Editor, Sell It! September 29th, 1999 If there’s one thing that there’s no shortage of on the ‘Net then it’s Internet marketing advice. And I’m sure, like me, you have signed up for many newsletters and purchased books and courses written by several self-proclaimed marketing gurus. But have you ever stopped to [...]
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TweetI must have said it a hundred times or more in other articles on this site, but I make no apology for repeating it here: In my opinion, the best way for a small company to build a successful, online business is for them to carefully choose a niche market. Here’s a great example. Louis [...]
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TweetBy Paul Lang, Editor, Sell It! April 10th, 1999 With annual revenues in the neighbourhood of $8 billion, the US gift market is not surprisingly a tempting opportunity for many Web entrepreneurs. Take for example Jeff Swearingen. Although he only opened his Web store, TheGift.com back in March 1998, he is already looking forward to [...]
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TweetBy Paul Lang, Editor, Sell It! February 27th, 1999 Bill Broadbent has been involved in the T-Shirt industry for over twenty years. Less than six months ago he opened his online store, T-Shirt King, and has already achieved startling results. In this interview Bill explains why he decided to take his bricks and mortar store [...]
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