Your Expert Guide to E-Commerce, Online Retailing & Internet Marketing
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Netscape’s Secure Sockets Layer (SSL) protocol is currently the most widely used method for performing secure transactions on the Web and is supported by most Web servers and clients including Netscape Navigator and Microsoft Internet Explorer. The Secure Sockets Layer (SSL) protocol provides several features that make it particularly suitable for use in e-commerce transactions. [...]
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A Web merchant faces many challenges when setting up his or her first online store, but the most daunting of all is often the establishment of a process for accepting credit card payments. First however, let me deal with the subject of whether or not the ability to accept credit cards is necessary. In my [...]
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The heart of any Web store is the software that it runs on. However, up until relatively recently, software solutions for e-commerce were largely do-it-yourself affairs, consisting of a number of disparate tools lashed together to fulfill the major tasks of an online store. This situation is changing rapidly. From the large number of press [...]
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Much of the media coverage around the dangers of using a credit card on the Internet centers around the interception of data being passed from the customer to the Web store. In reality, the greatest risk arises from the theft of data from the Web store’s server after it has been transmitted, either by a [...]
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Receiving Orders Although most Web stores are probably set up with the expectation that the majority of orders will be received through the Web, the reality is that many customers prefer to use the Web to aid in the selection of a product and then to order by more traditional methods. When thinking about how [...]
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Overall We took our first look at this product back in June ’98, just shortly after Yahoo! had completed their purchase of Viaweb for $49 million and re-christened it Yahoo! Store. At that time Yahoo! Store had only a 1000 merchants, but in the intervening 14 months this has grown enormously to 6000 merchants. Yahoo! [...]
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The protracted demise of the Secure Electronic Transaction protocol (otherwise known as SET) is now complete. Designed to bolster fraud prevention on Internet credit card transactions, SET was beleaguered by complexities that made full implementation untenable. Still, with the laborious passing of SET, new and improved approaches to securing online transactions are visible on the [...]
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