Your Expert Guide to E-Commerce, Online Retailing & Internet Marketing
TweetWhat do you do with those expiring product pages on your site? Do you archive them or simply delete them from your shopping cart? There are valuable SEO implications not always considered by site owners for those expiring product pages. Even with a short shelf life, these are pages that can pick up valuable inbound [...]
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TweetShopping cart platforms for e-commerce are growing in availability and options. The technology keeps improving and the price points keep falling – a boon for new small business owners. Many of these managed service providers offer entry-level e-commerce platforms with highly configurable shopping carts and customizable front-end designs, taking much of the hard work out [...]
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TweetThe declining state of the economy has left many online retailers scrambling to find more effective ways to increase their sales volume and their average order size without having to increase their marketing budgets. With revenues declining and consumers tightening their spending, how could you possibly increase your sales revenue and average order size without [...]
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TweetShopping Cart Reviews While it’s possible to set up a simple Web store using an HTML form to accept orders, most stores will require to use a specialized piece of software known as a shopping cart. Although the products reviewed in this section have been placed under the heading of “shopping cart” most of them [...]
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TweetA shopping cart for e-commerce websites is the functionality of a website where purchase activity and shopping transactions are processed. It can also refer to the content management system (CMS) that a site uses to catalog products, track sales, and provide content for web pages. An e-commerce CMS is a vital part of any e-commerce [...]
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TweetIn the final part of our “E-Commerce 101” series, Andrew Bridgeman explains how he built his first Web store, eART-originals, and shares some great tips and hints to help you build your own successful e-business. March 28th, 2001 eART-originals sells original Canadian art. The concept was to design and develop an Internet site where artists [...]
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TweetBy Paul Lang, Editor, Sell It! October 25th, 2000 I guess the key learning from this latest “My Store” article has to be that there is always “more than one way to skin a cat”. I’ve long recommended that the best way to build a successful e-business is to choose a niche and exploit it [...]
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TweetThere are lots of Internet marketers who claim they are able to offer you (usually at a high price) a fail-safe system that will ensure the success of your new online business. Now, while not pretending for a minute that the technique I am about to name is by any means fail-safe, there is no [...]
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TweetBy Paul Lang, Editor, Sell It! July 19th, 2000 Although Web based commerce is still relatively new, the software that makes it all possible has already moved through three distinct phases: Phase 1: At first, there was no complete Web storefront packages available and the Web commerce pioneers had to create a website either by lashing [...]
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TweetEvery shopping cart we review is checked for performance in key areas of set up, order processing and administration. Set Up How easily can a store be set up and advanced features implemented? We rate shopping carts highly that: Allow stores to be built using templates or wizards Provide the ability to import existing databases [...]
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TweetTo a large extent the design of Web stores is still a new science (or art?) and much experimentation is still needed before it is possible to establish exactly what does and doesn’t work. And what will work for you may be totally different from everyone else depending on the unique nature of your business. [...]
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TweetDriving traffic to your website is essential to getting your business off the ground and up and running. Successfully converting that traffic into sales, however, might just be the most critical element of success. Making your site convert better by analyzing user behavior, conversion data and bounce rates (among other things) can provide you with [...]
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TweetOverall If you’re in the market for a Web commerce shopping cart packages, MerchandiZer is a first-rate product worthy of inclusion in any short list. Less experienced store builders will appreciate the intuitive wizard interface that simplifies the store set up process. The more savvy user can however, choose to build their store via a [...]
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TweetOverall The iCAT Web Store is one of the new generation of Web storefront creation packages. It is exceptionally easy to set up and its comprehensive help facilities will allow even the greenest of “newbies” to set up an effective, attractive, moderately priced Web store. However the iCat Web store has one major weakness: the [...]
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TweetOverall At first glance, the eCongo Free Commerce shopping cart system might seem ideal for many small businesses as it allows a store to be built with unlimited items at everyone’s favorite price: free. And this initial impression is further enhanced by the store building process, which is very straightforward. However, the system does have [...]
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