Your Expert Guide to E-Commerce, Online Retailing & Internet Marketing
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SET is the Secure Electronic Transaction protocol developed by Visa and MasterCard specifically for enabling secure credit card transactions on the Internet. It uses digital certificates to ensure the identities of all parties involved in a purchase and encrypts credit card information before sending it across the Internet.
SET is exempt from the US cryptographic export [...]
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From all the media hype surrounding electronic commerce, a newcomer could be forgiven for thinking that making money on the ‘Net is easy. Trust me, it’s not. A successful Web merchant has to carefully select the product or service they are going to sell, choose an e-commerce solution, and then build their store. But that’s [...]
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A Web merchant faces many challenges when setting up his or her first online store, but the most daunting of all is often the establishment of a process for accepting credit card payments.
First however, let me deal with the subject of whether or not the ability to accept credit cards is necessary. In my opinion [...]
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Although the majority of payments in Web stores are made through traditional credit card transactions, web store owners need to be in a position to receive payment in as many ways as possible in order to maximize your sales.
Credit Cards
There is little doubt as to the value of accepting credit cards as payment for your [...]
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The protracted demise of the Secure Electronic Transaction protocol (otherwise known as SET) is now complete. Designed to bolster fraud prevention on Internet credit card transactions, SET was beleaguered by complexities that made full implementation untenable.
Still, with the laborious passing of SET, new and improved approaches to securing online transactions are visible on the horizon. [...]
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