Your Expert Guide to E-Commerce, Online Retailing & Internet Marketing
TweetQuestion: How can you double the sales from your website without spending a single dollar more on advertising or marketing? Answer: Improving your conversion rate with a few simple changes to your landing pages. We should start with a basic explanation and understanding of conversion rates. Your website’s “conversion rate” is the percentage of your [...]
{ 5 comments }
TweetAs the economy continues to limp along, now more than ever, people are beginning to explore the idea of starting a home-based, low overhead business. There are a ton of ideas out there for starting home-based businesses. Most home-based businesses are started based upon a skill set that an individual already possesses, often times from [...]
{ 12 comments }
TweetDuring the lazy late summer months, the last thing you might be thinking about is the upcoming holiday season. Yet, the notion of Christmas in the summer time really isn’t that far off base when it comes to your e-commerce shop. We all know the holiday shopping season can quickly turn chaotic so, particularly if [...]
{ 0 comments }
TweetSelling online has unique challenges. There is a world of difference between physically picking up an item in a store compared to viewing it on a website prior to purchase. Not being able to physically touch or examine a product can be a distinct disadvantage for e-commerce shoppers and retailers. That’s why product descriptions on [...]
{ 7 comments }
Tweet Product: Nexchange Description: Affiliate network Available: Now Pricing: Free One of the most common requests I receive from prospective Web merchants is for advice on what products they should sell in their Web store. Now, if they are already brick-and-mortar retailers the advice is pretty straightforward: they need to check that their product is [...]
{ 1 comment }
TweetBy David Gikandi, CEO, SearchPositioning.com February 23rd, 2000 So you have a Web site. No matter what it is all about, your site was built to be used by people. The good news for you today is that people, no matter how complicated they may all seem, run on a common psychological framework. They use [...]
{ 1 comment }
TweetIf you fear receiving customer complaints and either ignore them or respond defensively, then you are missing a great opportunity. Ken Evoy explains why customer complaints should be regarded as a valuable gift. Introduced by Paul Lang One common theme that you’ll find running through many of the articles on this Web site is how [...]
{ 0 comments }