Your Expert Guide to E-Commerce, Online Retailing & Internet Marketing
TweetShopping Cart Reviews While it’s possible to set up a simple Web store using an HTML form to accept orders, most stores will require to use a specialized piece of software known as a shopping cart. Although the products reviewed in this section have been placed under the heading of “shopping cart” most of them [...]
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TweetEach web store that we review is checked to see how it performs in the key areas of construction, selling, order processing and support. Construction How easily and quickly can customers find what they are looking for and place an order? We rate web store highly that: Load quickly Are easy to navigate through Have [...]
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TweetSell It! Verdict Selling on the Net -The Complete Guide from Herschell Gordon Lewis and Robert D. Lewis is a first rate guide on how to create and implement an effective Internet marketing strategy. Sell It! Review In the author’s own words, “if you are looking for a book loaded with technical terms, arcane programming [...]
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TweetBy Paul Lang, Editor, Sell It! April 1998 When it comes to accepting payment over the Web for business to consumer transactions, most discussions center on the use of credit cards: typical concerns include how to securely process credit cards, how to get merchant accounts, how to avoid credit card fraud, and how to avoid [...]
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TweetBy Paul Lang, Editor, Sell It! March 1st, 2000 Product: HumanClick Description: Live talk service for customer support Version reviewed: Beta 1.0 Available: Now Pricing: Free In many of my recent articles I have concentrated on the fulfillment problems that online retailers face, explaining that whilst the processes of building a Web store and taking [...]
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Tweet Product: Nexchange Description: Affiliate network Available: Now Pricing: Free One of the most common requests I receive from prospective Web merchants is for advice on what products they should sell in their Web store. Now, if they are already brick-and-mortar retailers the advice is pretty straightforward: they need to check that their product is [...]
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TweetBy Paul Lang, Editor, Sell It! April 3rd, 1999 Product GoTo.com Description Search engine with paid-for rankings Available Now Pricing Keywords bid on by advertisers I’m sure that most readers will be aware that the “build it and they will come” attitude to Web site marketing is no longer true, if indeed it ever was. [...]
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TweetSell It! Verdict Crossing the Chasm from Geoffrey A. Moore is good background reading for Webmasters looking for techniques to help them sell their commerce enabled Web sites. Sell It! Review Some readers might be surprised to find this definitive high technology marketing book listed here, as it was written at the start of the [...]
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TweetSell It! Verdict Online Marketing Handbook by Daniel S. Janal is an excellent resource for experienced Marketers seeking to extend their marketing plans to embrace the Internet. Many of the techniques and concepts covered will be of interest to the entrepreneur or small business person seeking to grow an online business. Sell It! Review Janal’s [...]
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TweetOverall If you’re in the market for a Web commerce shopping cart packages, MerchandiZer is a first-rate product worthy of inclusion in any short list. Less experienced store builders will appreciate the intuitive wizard interface that simplifies the store set up process. The more savvy user can however, choose to build their store via a [...]
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