Your Expert Guide to E-Commerce, Online Retailing & Internet Marketing
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By Paul Lang, Editor, Sell It! November 14th, 2001 Product: The Insider Secrets to Marketing Your Business on the Internet Description: Internet marketing course Version: 3.0 Pricing: $197 (+S&H) (or 3 payments of $66) If there is one thing that there is no shortage of on the Internet then it is self-proclaimed Internet marketing experts [...]
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By Paul Lang, Editor, Sell It! August 9th, 2000 Product: iV-Caller Verification Service Description: Fraud prevention service Available: Now Pricing: $29.95 set up plus $0.09 per verification One thing that never ceases to amaze me is the frequent stories in the media about how consumer concerns about credit card fraud is one of the most [...]
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By Paul Lang, Editor, Sell It! May 17th, 2000 Product: Make Your Price Sell! Description: Tool for calculating optimum selling price for a product or service Available: Now Pricing: “Buy Now – Pay Maybe” If you have ever had any formal marketing training you will undoubtedly have been exposed to what is known as the [...]
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By Paul Lang, Editor, Sell It! May 10th, 2000 Product: FindWhat.com Description: Search engine with paid-for rankings Available: Now Pricing: Keywords bid on by advertisers When GoTo.com was launched back in June ’98 it radically altered the search engine landscape. Prior to its launch, search engines fell broadly in to two categories, the true search [...]
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By Paul Lang, Editor, Sell It! March 29th, 2000 Product: Make Your Knowledge Sell! By Monique Harris and Ken Evoy Description: A guide to creating info products Available: Now Pricing: $79 CAD (Approx. $55 US) There are now over 700 pages on the Sell It! Web site and if I were to be honest I [...]
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By Paul Lang, Editor, Sell It! February 16th, 2000 Product: Netship Description: Fulfillment service for online businesses Available: Now Even if you have only recently started to surf the ‘Net you probably have already come across the phrase “Internet time”. This phrase illustrates a concept that time on the Internet effectively passes much faster than [...]
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By Paul Lang, Editor, Sell It! November 3rd, 1999 Product: Nothing But ‘Net: How I Generated $750,000 in Internet Revenues with Virtually No Advertising Costs Description: Internet marketing guide book Author: Michael Campbell Available: Now Pricing: Electronic version: $38 Paper version: $68 (+ S&H) “Nothing But ‘Net’s” author, Michael Campbell, should be a familiar name [...]
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By Paul Lang, Editor, Sell It! September 22nd, 1999 Product: Netwhistle.com Description: Availability / performance monitoring service for servers and routers Available: Now Pricing: PersonalWhistle: Free; BusinessWhistle: $9.95/month While selling on the Web has many advantages over traditional brick and mortar retail, it has its disadvantages too. For example, in a “real” store the owner [...]
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By Paul Lang, Editor, Sell It! August 21st, 1999 Product: Bigstep.com Description: Free services for building an e-commerce Web site Version reviewed: Preview edition Available: Now Pricing: Free As many thrifty businesses will have already discovered, it is possible to build and promote a Web site without spending a dime. However, in order to do [...]
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By Paul Lang, Editor, Sell It! Product: Make Your Site Sell! By Ken Evoy Description: Electronic book Available: Now Pricing: $24.95 (Canadian) A couple of weeks ago I did something in my weekly newsletter that I have never done before — I wholeheartedly and unreservedly recommended a new product to my readers. So what is [...]
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By Paul Lang, Editor, Sell It! May 29th, 1999 Product: AWeber Follow Up Autoresponder Description: Autoresponder with automated follow-up facility Available: Now Pricing: $17.95 – $19.95 per month Whichever way you look at it, the selling of goods or services on the Web is still in its infancy, and most of us are still trying [...]
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By Paul Lang, Editor, Sell It! October 31st, 1998 Product: WebAdverts Description: Web site ad management solution Available: Now Pricing: Shareware, $50 to register. On smaller Web sites it is perfectly feasible to manage adverts manually. However, as a site gets bigger the tasks of adding, deleting and rotating adverts can become a major chore. [...]
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By Paul Lang, Editor, Sell It! August 15th, 1998 Product: TechWave PersonalStore Description: “Peer-to-Peer” affiliate program for software titles Available: Now Pricing: $199 set up then $9.95 per month maintenance Commission: 10% for downloaded titles 5% on titles that require physical delivery In last week’s column I focused on the relative immaturity of Web based [...]
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By Paul Lang, Editor, Sell It! June 27th, 1998 Every Sell It! reader will be aware of the importance of promoting their Web store in order to maximize their sales. And many merchants make effective use of the many low cost and effective methods available, for example posting to newsgroups and mailing lists, requesting links [...]
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By Paul Lang, Editor, Sell It! May 23rd, 1998 As part of the promotion strategy for your Web store you may well decide to use banner advertising. However, although banner ads are by far the most common way of advertising on the Web, they are still a relatively new method. As a result, there is [...]
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