TweetWhile you’re learning on the fly with your e-commerce business, if you’re anything like me, you’re going to make lots of mistakes. Your goal should be to minimize those mistakes as much as possible, but rest assured, mistakes are pretty much unavoidable. The thing you really have to do is avoid making the BIG mistakes [...]
Tagged as:
keywords,
pay-per-click
TweetBy Paul Lang, Editor, Sell It! April 3rd, 1999 Product GoTo.com Description Search engine with paid-for rankings Available Now Pricing Keywords bid on by advertisers I’m sure that most readers will be aware that the “build it and they will come” attitude to Web site marketing is no longer true, if indeed it ever was. [...]
Tagged as:
keywords,
pay-per-click,
product review
TweetBy David Gikandi, CEO, SearchPositioning.com April 25th, 2001 Pay-per-click (PPC) is becoming highly popular lately and is an excellent way to get guaranteed traffic in a guaranteed time from major engines. That is, if you know how to use them well. So on the upside you have guaranteed quick listing and ranking. Google.com, Goto.com and [...]
Tagged as:
conversion,
keywords,
pay-per-click
TweetThis article was a guest post by Jennifer Johnson of JBanner.com on January 30th, 2002 Disappointed with your online sales? What would you say if I told you, chances are, your less-than-stellar sales can be attributed to one of three problems? If you aren’t making the sales you envisioned, it’s probably due to one of these [...]
Tagged as:
Adwords,
conversion,
online sales,
pay-per-click
TweetWhen you are spending money on pay-per-click (PPC) accounts and relying on their profitability, you need to use every tool available to you to enhance and improve your (ROI) for each paid click. You should count on your competitors doing that. When building and tweaking your keyword list for your PPC campaigns, your first impulse [...]
Tagged as:
ad campaigns,
Adwords,
analytics,
CPC,
CTR,
keywords,
negative keywords,
pay-per-click,
quality score,
ROI
TweetNow that you’ve built and optimized your web site, there are some additional advertising and marketing activities that you can do in the first 3-6 months of launching your new website to get your traffic and sales kick-started. But before we get started, let’s run through a quick checklist to make sure that you’re on [...]
Tagged as:
analytics,
article marketing,
blogging,
local search,
pay-per-click,
press release,
wordpress