Your Expert Guide to E-Commerce, Online Retailing & Internet Marketing
TweetQuestion: How can you double the sales from your website without spending a single dollar more on advertising or marketing? Answer: Improving your conversion rate with a few simple changes to your landing pages. We should start with a basic explanation and understanding of conversion rates. Your website’s “conversion rate” is the percentage of your [...]
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TweetShopping on the internet is certainly a popular past time, an efficient time-saver, and a great way to comparison shop on virtually any kind of item you’re interested in. The history of e-commerce as most people think of it has a short but interesting time line. Most people don’t realize that e-commerce and its underlying [...]
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TweetUsing WordPress, you can build your own fully functioning, customized e-commerce website with a customized theme and logo design for less than $150. I’m not talking about a cheesy, poorly designed site either, but a clean, well-designed, professional looking e-commerce site. In fact, Sell It! on the Web was re-designed exactly in this manner. Here [...]
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TweetWhen you are writing copy for your website, your whole mission should be to convince people to do something you want them to do – in many cases, for e-commerce and online retailers to get your readers to buy something. Writing persuasive copy is not a talent everyone possesses naturally but it is a skill [...]
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TweetBy David Gikandi, CEO, SearchPositioning.com February 23rd, 2000 So you have a Web site. No matter what it is all about, your site was built to be used by people. The good news for you today is that people, no matter how complicated they may all seem, run on a common psychological framework. They use [...]
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TweetThis article was a guest post by Jennifer Johnson of JBanner.com on January 30th, 2002 Disappointed with your online sales? What would you say if I told you, chances are, your less-than-stellar sales can be attributed to one of three problems? If you aren’t making the sales you envisioned, it’s probably due to one of these [...]
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