keywords

Big Mistakes to Avoid with Your First PPC Campaign

by Bill H.

TweetWhile you’re learning on the fly with your e-commerce business, if you’re anything like me, you’re going to make lots of mistakes.   Your goal should be to minimize those mistakes as much as possible, but rest assured, mistakes are pretty much unavoidable.  The thing you really have to do is avoid making the BIG mistakes [...]

Tagged as: keywords, pay-per-click

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GoTo.com – Product Review

by Bill H.

TweetBy Paul Lang, Editor, Sell It! April 3rd, 1999 Product GoTo.com Description Search engine with paid-for rankings Available Now Pricing Keywords bid on by advertisers I’m sure that most readers will be aware that the “build it and they will come” attitude to Web site marketing is no longer true, if indeed it ever was. [...]

Tagged as: keywords, pay-per-click, product review

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Getting Sure Profits Through Google, Goto.com and DirectHit

by Bill H.

TweetBy David Gikandi, CEO, SearchPositioning.com April 25th, 2001 Pay-per-click (PPC) is becoming highly popular lately and is an excellent way to get guaranteed traffic in a guaranteed time from major engines. That is, if you know how to use them well. So on the upside you have guaranteed quick listing and ranking. Google.com, Goto.com and [...]

Tagged as: conversion, keywords, pay-per-click

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Ultimate Keyword Optimization Guide for Search Engine Positioning

by Bill H.

TweetBy David Gikandi, Founder, SearchPositioning.com May 15th, 1999 We all know it and we all do it. Whenever the typical Web user needs to find something on the Web, he or she will almost always instinctively go to one of the top search engines and run a search. Then, he or she will have a [...]

Tagged as: keywords, online marketing, search engine optimization

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Negative Keywords Can Be Profitable for PPC Campaigns

by Bill H.

TweetWhen you are spending money on pay-per-click (PPC) accounts and relying on their profitability, you need to use every tool available to you to enhance and improve your (ROI) for each paid click. You should count on your competitors doing that. When building and tweaking your keyword list for your PPC campaigns, your first impulse [...]

Tagged as: ad campaigns, Adwords, analytics, CPC, CTR, keywords, negative keywords, pay-per-click, quality score, ROI

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