Your Expert Guide to E-Commerce, Online Retailing & Internet Marketing
TweetQuestion: How can you double the sales from your website without spending a single dollar more on advertising or marketing? Answer: Improving your conversion rate with a few simple changes to your landing pages. We should start with a basic explanation and understanding of conversion rates. Your website’s “conversion rate” is the percentage of your [...]
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TweetShopping on the internet is certainly a popular past time, an efficient time-saver, and a great way to comparison shop on virtually any kind of item you’re interested in. The history of e-commerce as most people think of it has a short but interesting time line. Most people don’t realize that e-commerce and its underlying [...]
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TweetI’ve recently posted several times about the concept of bootstrapping your first online business or any business for that matter. I believe that bootstrapping is the only way you should go when starting your first business. I’m also a huge advocate of using WordPress in general, but particularly for those individuals looking to bootstrap their [...]
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TweetUsing WordPress, you can build your own fully functioning, customized e-commerce website with a customized theme and logo design for less than $150. I’m not talking about a cheesy, poorly designed site either, but a clean, well-designed, professional looking e-commerce site. In fact, Sell It! on the Web was re-designed exactly in this manner. Here [...]
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TweetLet’s face it, traditional sources of financing for most new business ventures such as angel investment and venture capital are a long shot, at best. The fact of the matter is that far less than one percent of all start-ups see any type of venture capital funding. Even traditional bank loans are exceptionally difficult to [...]
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TweetFunding your new e-commerce start-up will be the most difficult task in getting your new business up and running. For most new entrepreneurs, the sources of more traditional financing, such as bank loans or angel investment are simply not realistic options. For the lion’s share of new small businesses, the most realistic option for start [...]
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TweetShopping cart platforms for e-commerce are growing in availability and options. The technology keeps improving and the price points keep falling – a boon for new small business owners. Many of these managed service providers offer entry-level e-commerce platforms with highly configurable shopping carts and customizable front-end designs, taking much of the hard work out [...]
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TweetOne of the key components and biggest costs for many online retailers and e-commerce sites is shipping and fulfillment. Selling the merchandise and getting it out to the customer in a timely, cost-effective manner will be crucial for success. Poor fulfillment and slow deliveries can really you’re your customers unhappy and diminish the prospect of [...]
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TweetBy Paul Lang, Editor, Sell It! August 21st, 1999 Product: Bigstep.com Description: Free services for building an e-commerce Web site Version reviewed: Preview edition Available: Now Pricing: Free As many thrifty businesses will have already discovered, it is possible to build and promote a Web site without spending a dime. However, in order to do [...]
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TweetBy Paul Lang, Editor, Sell It! June 14th, 2000 The subjects of this “My Store” article are unique in two respects: first off, the Web store is the first non-US one I’ve featured, being run from Copenhagen in Denmark. And secondly, it has definitely got the weirdest name I’ve come across! The Nemmelgeb Murr store [...]
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TweetFrom all the media hype surrounding electronic commerce, a newcomer could be forgiven for thinking that making money on the ‘Net is easy. Trust me, it’s not. A successful Web merchant has to carefully select the product or service they are going to sell, choose an e-commerce solution, and then build their store. But that’s [...]
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TweetThe heart of any Web store is the software that it runs on. However, up until relatively recently, software solutions for e-commerce were largely do-it-yourself affairs, consisting of a number of disparate tools lashed together to fulfill the major tasks of an online store. This situation is changing rapidly. From the large number of press [...]
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TweetDriving traffic to your website is essential to getting your business off the ground and up and running. Successfully converting that traffic into sales, however, might just be the most critical element of success. Making your site convert better by analyzing user behavior, conversion data and bounce rates (among other things) can provide you with [...]
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