Your Expert Guide to E-Commerce, Online Retailing & Internet Marketing
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During the lazy late summer months, the last thing you might be thinking about is the upcoming holiday season. Yet, the notion of Christmas in the summer time really isn’t that far off base when it comes to your e-commerce shop. We all know the holiday shopping season can quickly turn chaotic so, particularly if [...]
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By Paul Lang, Editor, Sell It!
January 31st, 2001
As promised, for this last article in the Online Customer Service series I’m going to take a look at some tools and services that can help you improve the customer experience and service of visitors in your Web store.
I’ve divided these products and services in [...]
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By Paul Lang, Editor, Sell It!
March 1st, 2000
Product:
HumanClick
Description:
Live talk service for customer support
Version reviewed:
Beta 1.0
Available:
Now
Pricing:
Free
In many of my recent articles I have concentrated on the fulfillment problems that online retailers face, explaining that whilst the processes of building a Web store and taking customer orders are becoming much easier, designing a cost [...]
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Paul Lang takes a look at those companies offering the best online customer service to see what lessons we can learn from them.
January 17th, 2001
Last week I explained why I believed that only those e-businesses that can quickly learn how to provide an outstanding level of customer service were likely to [...]
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There are lots of Internet marketers who claim they are able to offer you (usually at a high price) a fail-safe system that will ensure the success of your new online business.
Now, while not pretending for a minute that the technique I am about to name is by any means fail-safe, there [...]
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If you fear receiving customer complaints and either ignore them or respond defensively, then you are missing a great opportunity. Ken Evoy explains why customer complaints should be regarded as a valuable gift.
Introduced by Paul Lang
One common theme that you’ll find running through many of the articles on this Web site is how real-world retail [...]
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Usually the first piece of advice I give to small businesses thinking of opening their own Web store is to identify a market niche where there is very limited (if any) competition and then to go out and try to capture it for themselves.
Now while I stand by this advice, there is, of course, always [...]
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