Your Expert Guide to E-Commerce, Online Retailing & Internet Marketing
TweetBy Paul Lang, Editor, Sell It! July 19th, 2000 Although Web based commerce is still relatively new, the software that makes it all possible has already moved through three distinct phases: Phase 1: At first, there was no complete Web storefront packages available and the Web commerce pioneers had to create a website either by lashing [...]
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TweetA Web merchant faces many challenges when setting up his or her first online store, but the most daunting of all is often the establishment of a process for accepting credit card payments. First however, let me deal with the subject of whether or not the ability to accept credit cards is necessary. In my [...]
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TweetMuch of the media coverage around the dangers of using a credit card on the Internet centers around the interception of data being passed from the customer to the Web store. In reality, the greatest risk arises from the theft of data from the Web store’s server after it has been transmitted, either by a [...]
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TweetAlthough the majority of payments in Web stores are made through traditional credit card transactions, web store owners need to be in a position to receive payment in as many ways as possible in order to maximize your sales. Credit Cards There is little doubt as to the value of accepting credit cards as payment [...]
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TweetJust as with a bricks-and-mortar store, selecting the location of your Web store is critical to its success. Perhaps the easiest of all e-commerce sites to implement is to simply offer goods or services for sale on a secured part of a Web site. Most commercial Web sites can be adapted for basic e-commerce fairly [...]
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TweetOverall The large number of commerce servers or shopping carts currently available can in general be placed in to one of two broad categories. They either provide a complete Web store solution that includes the online creation and hosting of the store, or they simply provide Web merchants with the software tools to allow them [...]
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TweetThe following is a list of the ten most popular ways to accept payment at your web store: #1 Credit cards Credit cards are still the most popular way for paying for goods and services on the ‘Net. The more card types you can accept, the better your sales will be. Bottom line, it’s easy [...]
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TweetUsually the first piece of advice I give to small businesses thinking of opening their own Web store is to identify a market niche where there is very limited (if any) competition and then to go out and try to capture it for themselves. Now while I stand by this advice, there is, of course, [...]
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TweetNot too long ago Web commerce was such a novelty that consumers were willing to put up with a fair amount of inconvenience when placing an online order just because the whole experience was such a novelty. This is definitely no longer true: consumers expect a slick ordering and payment system. As a result, in [...]
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