Your Expert Guide to E-Commerce, Online Retailing & Internet Marketing
TweetAs bloggers, we’ve all struggled with the following question at one point or another: “What can I write about now?” Sometimes it feels like all the great ideas and unique topics have all been taken, written about and used up. While admittedly an absurd thought, it’s one that pops in my head more often that [...]
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TweetGuest blogging is simply the idea of serving as a guest writer for another blog or website. While the concept might be simple, guest blogging provides a variety of outstanding benefits for both the blogger and the host site that many people are unaware of. The concept is a relatively new idea that has built [...]
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TweetGetting anyone’s attention today is a difficult task. There are so many distractions and so much competition for consumers’ attention that it’s nearly impossible to break through the clutter. Advertising and marketing here in the U.S. has become so pervasive that consumers end up tuning out most of the nearly 3,000 advertising and marketing messages [...]
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TweetThe mission of your landing page is to entice the site visitor to stay, look around, and do what you want them to do (ie: complete a form, provide information, make a purchase). Your landing page must be compelling enough to accomplish that goal you have set. Here are just a few practical tips on [...]
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TweetSelling online has unique challenges. There is a world of difference between physically picking up an item in a store compared to viewing it on a website prior to purchase. Not being able to physically touch or examine a product can be a distinct disadvantage for e-commerce shoppers and retailers. That’s why product descriptions on [...]
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TweetWhen you are writing copy for your website, your whole mission should be to convince people to do something you want them to do – in many cases, for e-commerce and online retailers to get your readers to buy something. Writing persuasive copy is not a talent everyone possesses naturally but it is a skill [...]
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TweetBy Michel Fortin July 10th, 2002 An interesting debate is raging among copywriters, web designers and content providers about the key differences, if any, between writing copy for the web versus writing content. According to prolific copywriter Nick Usborne, a survey conducted among the readers of his email newsletter “Excess Voice,” which is available at [...]
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