Your Expert Guide to E-Commerce, Online Retailing & Internet Marketing
TweetQuestion: How can you double the sales from your website without spending a single dollar more on advertising or marketing? Answer: Improving your conversion rate with a few simple changes to your landing pages. We should start with a basic explanation and understanding of conversion rates. Your website’s “conversion rate” is the percentage of your [...]
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TweetThere are so many outstanding technologies and web development platforms available in the marketplace to help build great e-commerce websites today – it’s nearly impossible to keep up with all of them. For e-commerce sites, knowing how to leverage the technology to build a better “mouse trap” is key to success. Countless research has proven [...]
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TweetBy Bob McElwain June 26th, 2002 There’s so much data about the Web floating about, it’s difficult to make sense of it all. And even more difficult to plan based on the information you have. However, it does seem clear that B2B (Business to Business) transactions are up, and are likely to move up even [...]
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TweetBy David Gikandi, CEO, SearchPositioning.com April 25th, 2001 Pay-per-click (PPC) is becoming highly popular lately and is an excellent way to get guaranteed traffic in a guaranteed time from major engines. That is, if you know how to use them well. So on the upside you have guaranteed quick listing and ranking. Google.com, Goto.com and [...]
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TweetIf you fear receiving customer complaints and either ignore them or respond defensively, then you are missing a great opportunity. Ken Evoy explains why customer complaints should be regarded as a valuable gift. Introduced by Paul Lang One common theme that you’ll find running through many of the articles on this Web site is how [...]
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TweetDriving traffic to your website is essential to getting your business off the ground and up and running. Successfully converting that traffic into sales, however, might just be the most critical element of success. Making your site convert better by analyzing user behavior, conversion data and bounce rates (among other things) can provide you with [...]
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TweetThis article was a guest post by Jennifer Johnson of JBanner.com on January 30th, 2002 Disappointed with your online sales? What would you say if I told you, chances are, your less-than-stellar sales can be attributed to one of three problems? If you aren’t making the sales you envisioned, it’s probably due to one of these [...]
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