analytics

Introduction to Google Analytics

by Bill H.

TweetDriving traffic to your website is essential to getting your business off the ground and up and running.  Successfully converting that traffic into sales, however,  might just be the most critical element of success. Making your site convert better by analyzing user behavior, conversion data and bounce rates (among other things) can provide you with [...]

Tagged as: analytics, checkout, conversion, e-commerce, exit page, funnel, shopping cart

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Negative Keywords Can Be Profitable for PPC Campaigns

by Bill H.

TweetWhen you are spending money on pay-per-click (PPC) accounts and relying on their profitability, you need to use every tool available to you to enhance and improve your (ROI) for each paid click. You should count on your competitors doing that. When building and tweaking your keyword list for your PPC campaigns, your first impulse [...]

Tagged as: ad campaigns, Adwords, analytics, CPC, CTR, keywords, negative keywords, pay-per-click, quality score, ROI

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Guide to Marketing and Advertising Your New Website

by Bill H.

TweetNow that you’ve built and optimized your web site, there are some additional advertising and marketing activities that you can do in the first 3-6 months of launching your new website to get your traffic and sales kick-started. But before we get started, let’s run through a quick checklist to make sure that you’re on [...]

Tagged as: analytics, article marketing, blogging, local search, pay-per-click, press release, wordpress

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