Your Expert Guide to E-Commerce, Online Retailing & Internet Marketing
TweetShopping on the internet is certainly a popular past time, an efficient time-saver, and a great way to comparison shop on virtually any kind of item you’re interested in. The history of e-commerce as most people think of it has a short but interesting time line. Most people don’t realize that e-commerce and its underlying [...]
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TweetFunding your new e-commerce start-up will be the most difficult task in getting your new business up and running. For most new entrepreneurs, the sources of more traditional financing, such as bank loans or angel investment are simply not realistic options. For the lion’s share of new small businesses, the most realistic option for start [...]
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Tweet Product: Nexchange Description: Affiliate network Available: Now Pricing: Free One of the most common requests I receive from prospective Web merchants is for advice on what products they should sell in their Web store. Now, if they are already brick-and-mortar retailers the advice is pretty straightforward: they need to check that their product is [...]
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TweetBy Paul Lang, Editor, Sell It! June 6th, 1998 The ClickTrade link partner program has been around for some time now, seemingly locked in an endless beta testing cycle. However, on May 20th it finally emerged from its beta testing and was formally launched. The two most obvious changes are that advertisers now have to [...]
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TweetBy Thom Schlip, CEO of PlugInGo.com April 19th, 2000 I was having a discussion recently with another small business owner about how to grow their online business when she mentioned that she was considering hiring another full time salesperson for her staff. I inquired as to what was the benefit she expected to receive. As [...]
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TweetThere are lots of Internet marketers who claim they are able to offer you (usually at a high price) a fail-safe system that will ensure the success of your new online business. Now, while not pretending for a minute that the technique I am about to name is by any means fail-safe, there is no [...]
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TweetWith more than 6 billion dollars of online revenue being produced in 1999 alone, the chance of e-commerce and global sales is now remarked as a definite reality. To put it bluntly, the Internet is producing a heck of a lot of profits for many Internet Marketers worldwide who have developed online products that sell. [...]
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TweetIf you fear receiving customer complaints and either ignore them or respond defensively, then you are missing a great opportunity. Ken Evoy explains why customer complaints should be regarded as a valuable gift. Introduced by Paul Lang One common theme that you’ll find running through many of the articles on this Web site is how [...]
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TweetA successful affiliate program is a very effective way to build your online sales. Conversely though, a badly designed program could destroy your business. So how do you design a program that works? Ken Evoy explains. In 1997, Amazon.com launched the first associate program. Since then the number of associate (or affiliate) programs on the [...]
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TweetHaving successfully set up your Web store you are probably ready to take a long vacation and wait for the money to roll in! Unfortunately your real work has only just started; your Web store is lying empty and you need to entice customers to visit. Promoting your web store involves several key components, starting [...]
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