TweetThis article was a guest post by Jennifer Johnson of JBanner.com on January 30th, 2002 Disappointed with your online sales? What would you say if I told you, chances are, your less-than-stellar sales can be attributed to one of three problems? If you aren’t making the sales you envisioned, it’s probably due to one of these [...]
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Adwords,
conversion,
online sales,
pay-per-click
TweetWhen you are spending money on pay-per-click (PPC) accounts and relying on their profitability, you need to use every tool available to you to enhance and improve your (ROI) for each paid click. You should count on your competitors doing that. When building and tweaking your keyword list for your PPC campaigns, your first impulse [...]
Tagged as:
ad campaigns,
Adwords,
analytics,
CPC,
CTR,
keywords,
negative keywords,
pay-per-click,
quality score,
ROI