Readership Demographics
by Bill H.
Basis of Interest in E-Commerce
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| Currently Running an Online Store |
25% |
| Considering Building a Store |
22% |
| Web Designer Building Stores for Others |
12% |
| Other |
10% |
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Occupation
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|
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| Professional/Managerial |
22% |
| Sales/Marketing/Advertising |
21% |
| Executive/Senior Management |
18% |
| Technical/Engineering |
14% |
| Other |
25% |
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Education
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| Bachelor’s Degree |
34% |
| Graduate Degree |
32% |
| Some College |
27% |
| Other |
7% |
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Income
| Under $15,000 |
11% |
| $16,000 – $29,000 |
8% |
| $30,000 – $39,000 |
18% |
| $40,000 – $49,000 |
16% |
| $50,000 – $59,000 |
8% |
| $60,000 – $69,000 |
10% |
| $70,000 – $79,000 |
5% |
| $80,000 – 89,000 |
4% |
| $90,000 – 99,000 |
3% |
| $100,000 and over |
17% |
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Age
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|
| Under 18 |
1% |
| 18-25 |
7% |
| 26-29 |
14% |
| 30-39 |
27% |
| 40-49 |
29% |
| 50-59 |
16% |
| 60 or Over |
6% |
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Internet Experience
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| Under 6 months |
7% |
| 6 months – 1 year |
8% |
| 1 – 2 years |
21% |
| 2 – 3 years |
19% |
| 3 + years |
45% |
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