Affordable Shopping Cart Platforms for New Business Owners

Shopping cart platforms for e-commerce are growing in availability and options. The technology keeps improving and the price points keep falling – a boon for new small business owners.  Many of these managed service providers offer entry-level e-commerce platforms with highly configurable shopping carts and customizable front-end designs, taking much of the hard work out [...]

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Guide to Optimizing Your Landing Page Copy

The mission of your landing page is to entice the site visitor to stay, look around, and do what you want them to do (ie: complete a form, provide information, make a purchase). Your landing page must be compelling enough to accomplish that goal you have set. Here are just a few practical tips on [...]

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Maximize Twitter for Your Small Business

The most important element of Twittering for your business is to update with tweets regularly, the single most important aspect of maximizing your Twitter account for your business, but it can be a monumental task for small business owners. Most people setup their Twitter accounts and then just let them die on the vine. Whatever [...]

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Ultimate Twitter Starter Guide for Small Business

You can’t go anywhere these days without hearing about Twitter.  If you’re a business owner that’s heard all of the chatter, you might be asking yourself:  what’s all the fuss about? Admittedly, when I first signed up for Twitter back in early 2008 and briefly tried it out, my initial impression of Twitter was that [...]

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Writing Product Descriptions That Sell

Selling online has unique challenges. There is a world of difference between physically picking up an item in a store compared to viewing it on a website prior to purchase.  Not being able to physically touch or examine a product can be a distinct disadvantage for e-commerce shoppers and retailers.  That’s why product descriptions on [...]

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Designing Websites to Convert Visitors into Sales: Beginners Guide

There are so many outstanding technologies and web development platforms available in the marketplace to help build great e-commerce websites today – it’s nearly impossible to keep up with all of them.  For e-commerce sites, knowing how to leverage the technology to build a better “mouse trap” is key to success.  Countless research has proven [...]

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Crossing the Web Commerce Chasm

Each week brings a new batch of surveys and reports that predict an explosion of shopping on the Web. But where will these new shoppers come from and why aren’t they buying online already? [May 2, 2002] If you look carefully at the selection of books in the Sell It! bookstore, you will note a [...]

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8 Tips for Persuasive Copywriting That Sells

When you are writing copy for your website, your whole mission should be to convince people to do something you want them to do – in many cases, for e-commerce and online retailers to get your readers to buy something. Writing persuasive copy is not a talent everyone possesses naturally but it is a skill [...]

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Shipping and Fulfillment Resources for Your E-Commerce Business

One of the key components and biggest costs for many online retailers and e-commerce sites is shipping and fulfillment. Selling the merchandise and getting it out to the customer in a timely, cost-effective manner will be crucial for success.  Poor fulfillment and slow deliveries can really you’re your customers unhappy and diminish the prospect of [...]

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Big Mistakes to Avoid with Your First PPC Campaign

While you’re learning on the fly with your e-commerce business, if you’re anything like me, you’re going to make lots of mistakes.   Your goal should be to minimize those mistakes as much as possible, but rest assured, mistakes are pretty much unavoidable.  The thing you really have to do is avoid making the BIG mistakes [...]

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Tips for Effective Cross-Selling and Up-Selling

The declining state of the economy has left many online retailers scrambling to find more effective ways to increase their sales volume and their average order size without having to increase their marketing budgets.  With revenues declining and consumers tightening their spending, how could you possibly increase your sales revenue and average order size without [...]

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How Fresh Content Can Increase Your Website Traffic

Regardless of how fabulous your online store is, there are a few basic things that you can do as a new site owner to ensure regular, consistent traffic to your website.  One of the most well-documented ways to build traffic to your website is to continually provide fresh, new information about your products and services. [...]

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Want A Sticky Website That Sells? Forget Content!

By Michel Fortin July 10th, 2002 An interesting debate is raging among copywriters, web designers and content providers about the key differences, if any, between writing copy for the web versus writing content. According to prolific copywriter Nick Usborne, a survey conducted among the readers of his email newsletter “Excess Voice,” which is available at [...]

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Insider Secrets to Marketing Your Business on the Internet – Product Review

By Paul Lang, Editor, Sell It! November 14th, 2001 Product: The Insider Secrets to Marketing Your Business on the Internet Description: Internet marketing course Version: 3.0 Pricing: $197 (+S&H) (or 3 payments of $66) If there is one thing that there is no shortage of on the Internet then it is self-proclaimed Internet marketing experts [...]

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Top Tools to Help You Boost Customer Service Levels

By Paul Lang, Editor, Sell It! January 31st, 2001 As promised, for this last article in the Online Customer Service series I’m going to take a look at some tools and services that can help you improve the customer experience and service of visitors in your Web store. I’ve divided these products and services in [...]

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