How Fresh Content Can Increase Your Website Traffic

by Bill H.

Regardless of how fabulous your online store is, there are a few basic things that you can do as a new site owner to ensure regular, consistent traffic to your website.  One of the most well-documented ways to build traffic to your website is to continually provide fresh, new information about your products and services.

Here are five Fresh Content Increases Website Traffic basic ways that you can start with to help build your site traffic with fresh, new content:

  1. Blog Regularly – Using a blog regularly to consistently update your site with fresh content is one of the best ways to give your site’s visitors a reason to come back.  Think of your blog as the door to your retail store where you can stand and greet customers as they come inside.  Blogging also provides the perfect platform to discuss new inventory items you add, upcoming promotional events and sales, and industry trends that your potential customers will care about. The commenting feature that’s standard with blogging platforms such as WordPress or TypePad provides a way to establish trust by opening dialogue with your visitors immediately.When utilized properly, a blog should cross-link to specific items in your web store relevant to the subject you’re writing about and should also link out to some authoritative resources on the subject matter, further benefiting your visitors. A blog can help to boost search engine rankings because, all things being equal, a site that updates more frequently with new content will rank better. Blogging can also be a useful tool in other types of online marketing, such as:
  2. Use Blog Carnivals to Start Building Links – When you have consistently updated content on your blog (which is connected to your store domain and through links from the blog to specific products), you can easily use blog carnivals to increase incoming links and traffic to your site. To find blog carnivals to submit your blog posts to, visit www.blogcarnival.com and search the categories for topics that are related to the information you write about on your blog or the products and services that you promote and sell.Submit links for your blogs to these specific carnivals and if you are included in their published carnival posts, you’ll receive an incoming link to your blog post.  Incoming links from related blogs and websites are great for search engine optimization, but it also means that the people reading the blog containing your blog carnival link will be more likely to visit your site since they are in the same target market as your customers.
  3. Article Directories – Another way that fresh content can help bring website traffic to your store is if you make the proper use of article directories.  An article directory allows you to publish articles including an author byline that contains a link to your site. You can make the link a keyword phrase you are targeting for SEO purposes, or a call to action, like “click here to buy a blue widget”, after writing about the benefits of blue widgets, for example. Examples of article directories you can use include:
  4. TwitterTwitter allows people to send short messages to their “followers”.  People will start following you on Twitter if you are posting interesting “tweets” (messages).  When you post a message, you can include a link back to your website or blog, and when people are interested in what you have to say and want to learn more, they’ll click to see what you’re all about.
  5. LinkedIn – Like other social media websites, LinkedIn lets you create a profile about yourself (or your business), including links back to your site, and the ability to create connections or “friends”.  On LinkedIn, you can join discussions and groups with people within your industry, pay attention to what people are saying regarding products and services you may be selling your store, and use that information to your advantage.The more connections you build, the greater chance people who need your products or services will discover you and click to your site to do some shopping.  You can connect your blog to your LinkedIn profile for additional content and more places for viewers of your profile to click back to your site.
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{ 2 comments… read them below or add one }

Increase Website Traffic July 17, 2009 at 10:55 am

Interesting!

Doing business is not a rocket science, but maintaining business profitability is an important factor in any business. I will maintain my business profitability with online business and search engine optimization a supplement to it.

traffic reseller, resell traffic, bulk traffic September 26, 2009 at 3:37 am

thanks for giving me an idea on How Can Increase my Website Traffic. it will be a big help. your post is very interesting and it caught my attention. Keep up the good work.

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