Featured Articles, Interviews and Product Reviews

Shopping Cart Reviews

While it’s possible to set up a simple Web store using an HTML form to accept orders, most stores will require to use a specialized piece of software known as a shopping cart. Although the products reviewed in this section have been placed under the heading of “shopping cart” most of them perform a much wider range of functions than this, for example HTML page generation.

• How to Choose a Shopping Cart
• StoreSense Pro
• Click and Build
• eCongo Free Commerce
• EasyCart
• FreeMerchant
• Merchant Planet
• Merchant Manager
• Yahoo! Store
• MerchandiZer

My Store

Running your own Web store requires a mix of skills that can take a long time to master. However, you can move up the learning curve quicker by learning from the successes – and failures – of other Web store owners.

• Terrence Sherry and 1 World Sarongs
• Andrew Bridgeman and eART-originals
• Mark Annett and Scruplestore.com
• David Sabot and Cheaphumidors.com
• William Waite and Nemmelgeb Murr
• Mary Lu Wason and LampLink
• Michael Campbell and Cellwest
• Bob Rankin and Flowers Fast
• Louis Jay and Health4Her.com
• Jeff Swearingen and TheGift.com
• Bill Broadbent the T-Shirt King
• Jim Goodbody and PlanetLearn
• Todd Mogren and coastaltool.com
• John D. Einhorn and CapShack.com
• Beverley Wood and the Gift Ship
• Sgt. David Hack and US Wings
• Brenda Do and MindFoodMedia.com
• Rory O’Connor and Shopirish.com

Product Reviews

Once you’ve built your store you need to encourage people to visit it and to buy from it. Fortunately, their are a large number of products and tools available to help you.

• The Insider Secrets to Marketing Your Business on the Internet
• Alternative Payment Solutions
• Fraud Prevention Tools
• Top Tools to Help You Boost Customer Service
• iV-Caller Verification Service
• Make Your Price Sell!
• FindWhat.com
• Make Your Knowledge Sell!
• HumanClick
• Netship
• iFulfill.com
• Nexchange
• Nothing But ‘Net
• Netwhistle.com
• Bigstep.com
• Make Your Site Sell!
• AWeber
• GoTo.com
• Constant Contact
• WebAdverts
• PersonalStore
• SiteInspector
• LinkExchange
• ClickTrade
• Safe
• eCHARGE
• MilliCent

Insight

The Sell It! writing team share with you their knowledge, experience and opinions. Topics covered include commentary on the latest Web commerce news through to practical hints and tips to help you build and run your Web store.

• Want A Sticky Website That Sells? Forget Content!
• Grow Your Sales By Giving Customers What They Want
• Why You Need an Add URL Page
• A Tale Of Two Sites
• Don’t Duplicate…Differentiate!
• The Continuing Battle Against Online Fraud
• Email Marketing Primer
• How To Increase Your Online Sales
• Taking Care of the Pennies
• Take Advantage of Google’s AdWords
• How To Recession-Proof Your Business
• Using Foreign Search Engines to Boost Your Sales
• Your Fulfillment Choices
• The Silent Thief: How to Get Rid of TopText
• Rule Busters Lose
• Building Your Web Site’s Sales
• Abandoned Shopping Carts: Enigma or Sloppy E-Commerce?
• Beyond Real Time: A Checklist for Accepting Credit Cards Online
• Getting Sure Profits Through Google, Goto.com and DirectHit
• Ten Places You Must Submit Your Site
• Five Questions That Will Help YOU Succeed Online
• Back To “E” Basics
• Beyond SET: Enhanced Security for Online Transactions
• Just How Serious is Online Fraud?
• Your Direct Channel to Customer Service
• Online Customer Service: Best (and Worst) Practices
• How to Survive the Dot.Com Shakeout
• Step-by-Step to Your Own Profitable Web Business
• Where Do Average People Find Business Success?
• The Only Visitor That Counts Is A Repeat Visitor
• Clever Profit Growth Software
• What’s REALLY Required To Start An Online Home Business?
• The Power Of Personalized Email
• How To Go Long With Your Web Marketing
• CRM in SmallBiz: Disappointing Misconceptions
• How NOT to Promote Your E-business
• Winning the Search Engine Wars
• Three Steps to Get More Customers
• Your Web Site – Do It Yourself? or Get Serious!
• What Your Website Visitors Are REALLY Looking For
• Building Rapport With Your Potential Customers
• Effective Merchandising: How To Make Them Buy Now
• The Future of E-Commerce Stinks!
• Latest Tips on Search Engine Marketing
• Beware Overload
• Are You Wasting Your Money Online?
• Should I Hire Another Salesperson or Invest in an Affiliate Program?
• Does Your Site Have Stopping Power?
• The Death of Positioning?
• Links: Why You Need Them and How to Get Them
• Online Sales Psychology That Works
• And the Broadband Played on, and on…
• Using Your Number One Overlooked Business Asset!
• Steal A Few Hours!
• Strategies for Success
• Time to Get Real?
• How Your Web Site Can Learn From Newspapers
• Time to Go Offline
• Promise Not to Tell
• There’s a lotta money on the net
• A Web Site Is…
• How to Earn Bigger Commissions with Affiliate Programs
• Search Engine Facts
• The Power of Personal Notes
• 64% Internet Marketing
• Online Marketing Maintenance Plan
• How To Give Your Product Away For Free And Still Make A Fortune!
• The Ultimate Keyword Optimisation Guide
• Where’s Your Community?
• Top Tips for Creating a Successful E-commerce Web site
• Search Engine Spam: Useful Knowledge for the Web Site Promoter
• A Week in the Life of an Internet Marketer
• Understanding Your Visitors
• Inspiring Trust on the Internet
• Three Keys to Web Profits in 1999 and Beyond
• How to Design an Affiliate Program
• The Birth of an Internet Business
• The Seven Deadly Web Site Sins
• Euro FAQ
• KNOCK! KNOCK! – Internet Marketing Application for ‘non-Internet’ Businesses
• The Euro and Your Web Store
• Yahoo!, E-lists or Free promotion? Here are My Results
• The Unwritten “Law of You”
• Getting Europe Online
• Preparation “H” – Temporary Relief from the Pain and Discomfort of Internet Business
• Let Your Refrigerator Do the Shopping
• The Good, The Bad and the Ugly – Part 2
• The Good, The Bad and the Ugly – Part 1
• Great Expectations
• Know Thy Customers
• Don’t Pay – LEARN
• ‘Tis the Season to Get Busy
• Passion – the Essential Ingredient
• Intranet USA – Who Needs Europe?
• How NOT to Manage an Online Business
• Keeping ‘Em Coming Back for More
• Improving Your Banner Ad Revenues
• Understanding Your Banner Ad Hosting Costs
• Crossing the Web Commerce Chasm
• Content for Sale – The Holy Grail of Web Commerce

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