Crossing the Chasm – Product Review

Sell It! Verdict
Crossing the Chasm from Geoffrey A. Moore is good background reading for Webmasters looking for techniques to help them sell their commerce enabled Web sites.

Sell It! Review
Some readers might be surprised to find this definitive high technology marketing book listed here, as it was written at the start of the decade before the Internet explosion.

Moore’s work focuses on the problems associated with moving high technology products across the chasm that lies between the early adopters (”The Visionaries”) and the early majority (”The Pragmatists”). This however, is precisely the challenge facing Webmasters and Web marketers today as they seek to push their high-tech products (i.e. commerce enabled Web sites) out of the experimental phase and in to the mainstream.

See Also:

Related Posts:

• HumanClick – Product Review - By Paul Lang, Editor, Sell It! March 1st, 2000 Product: HumanClick Description: Live talk service for customer support Version reviewed: Beta 1.0 Available: Now Pricing:...
• Constant Contact – Product Review - By Paul Lang, Editor, Sell It! December 12th, 1998 Product: Constant Contact Description: Automated customer interaction for Web stores Available: Now Pricing: Free One of...
• Netship – Product Review - By Paul Lang, Editor, Sell It! February 16th, 2000 Product: Netship Description: Fulfillment service for online businesses Available: Now Even if you have only recently...
• Bigstep.com – Product Review - By Paul Lang, Editor, Sell It! August 21st, 1999 Product: Bigstep.com Description: Free services for building an e-commerce Web site Version reviewed: Preview edition Available:...
• Safe Audit Banner Transaction System – Product Review - By Paul Lang, Editor, Sell It! May 23rd, 1998 As part of the promotion strategy for your Web store you may well decide to use...

No Comments

No comments yet.

RSS feed for comments on this post. TrackBack URI

Leave a comment