Sell It! Verdict
Crossing the Chasm
Sell It! Review
Some readers might be surprised to find this definitive high technology marketing book listed here, as it was written at the start of the decade before the Internet explosion.
Moore’s work focuses on the problems associated with moving high technology products across the chasm that lies between the early adopters (“The Visionaries”) and the early majority (“The Pragmatists”). This however, is precisely the challenge facing Webmasters and Web marketers today as they seek to push their high-tech products (i.e. commerce enabled Web sites) out of the experimental phase and in to the mainstream.
See Also:
Related Posts:
- Crossing the Web Commerce Chasm - Each week brings a new batch of surveys and reports that predict an explosion of shopping on the Web. But where will these new shoppers...
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