Your Expert Guide to E-Commerce, Online Retailing & Internet Marketing
TweetShopping on the internet is certainly a popular past time, an efficient time-saver, and a great way to comparison shop on virtually any kind of item you’re interested in. The history of e-commerce as most people think of it has a short but interesting time line. Most people don’t realize that e-commerce and its underlying [...]
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TweetThere are so many outstanding technologies and web development platforms available in the marketplace to help build great e-commerce websites today – it’s nearly impossible to keep up with all of them. For e-commerce sites, knowing how to leverage the technology to build a better “mouse trap” is key to success. Countless research has proven [...]
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TweetA shopping cart for e-commerce websites is the functionality of a website where purchase activity and shopping transactions are processed. It can also refer to the content management system (CMS) that a site uses to catalog products, track sales, and provide content for web pages. An e-commerce CMS is a vital part of any e-commerce [...]
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TweetThere are a lot of common mistakes e-commerce webmasters will make on their first website build. While we all must learn from the mistakes we make, chances are good that your visitors will not forget you’ve made them (by not returning). When creating a site for your business, there are several website design flaws that [...]
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TweetBy Paul Lang, Editor, Sell It! July 19th, 2000 Although Web based commerce is still relatively new, the software that makes it all possible has already moved through three distinct phases: Phase 1: At first, there was no complete Web storefront packages available and the Web commerce pioneers had to create a website either by lashing [...]
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TweetFrom all the media hype surrounding electronic commerce, a newcomer could be forgiven for thinking that making money on the ‘Net is easy. Trust me, it’s not. A successful Web merchant has to carefully select the product or service they are going to sell, choose an e-commerce solution, and then build their store. But that’s [...]
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TweetThe heart of any Web store is the software that it runs on. However, up until relatively recently, software solutions for e-commerce were largely do-it-yourself affairs, consisting of a number of disparate tools lashed together to fulfill the major tasks of an online store. This situation is changing rapidly. From the large number of press [...]
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TweetWe’ve outlined a list below of frequently asked questions about creating and running a web store: What is a web store? With the dramatic growth in Internet usage, many companies and entrepreneurs are setting up sites on the World Wide Web to pitch for orders, accept orders, process payment and sometimes ship orders – these [...]
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TweetHaving successfully set up your Web store you are probably ready to take a long vacation and wait for the money to roll in! Unfortunately your real work has only just started; your Web store is lying empty and you need to entice customers to visit. Promoting your web store involves several key components, starting [...]
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TweetMuch of the media coverage around the dangers of using a credit card on the Internet centers around the interception of data being passed from the customer to the Web store. In reality, the greatest risk arises from the theft of data from the Web store’s server after it has been transmitted, either by a [...]
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TweetAlthough the majority of payments in Web stores are made through traditional credit card transactions, web store owners need to be in a position to receive payment in as many ways as possible in order to maximize your sales. Credit Cards There is little doubt as to the value of accepting credit cards as payment [...]
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TweetReceiving Orders Although most Web stores are probably set up with the expectation that the majority of orders will be received through the Web, the reality is that many customers prefer to use the Web to aid in the selection of a product and then to order by more traditional methods. When thinking about how [...]
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TweetTo a large extent the design of Web stores is still a new science (or art?) and much experimentation is still needed before it is possible to establish exactly what does and doesn’t work. And what will work for you may be totally different from everyone else depending on the unique nature of your business. [...]
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TweetJust as with a bricks-and-mortar store, selecting the location of your Web store is critical to its success. Perhaps the easiest of all e-commerce sites to implement is to simply offer goods or services for sale on a secured part of a Web site. Most commercial Web sites can be adapted for basic e-commerce fairly [...]
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TweetLaying the Foundation for Your Store The foundation of any Web store is the software that it runs on. Up until relatively recently software solutions for Web stores were largely do-it-yourself efforts, consisting of a number of tools lashed together to fulfill the major tasks of a Web store. Now a new class of products, [...]
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