Your Expert Guide to E-Commerce, Online Retailing & Internet Marketing
TweetWhat do you do with those expiring product pages on your site? Do you archive them or simply delete them from your shopping cart? There are valuable SEO implications not always considered by site owners for those expiring product pages. Even with a short shelf life, these are pages that can pick up valuable inbound [...]
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TweetQuestion: How can you double the sales from your website without spending a single dollar more on advertising or marketing? Answer: Improving your conversion rate with a few simple changes to your landing pages. We should start with a basic explanation and understanding of conversion rates. Your website’s “conversion rate” is the percentage of your [...]
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TweetAs the economy continues to limp along, now more than ever, people are beginning to explore the idea of starting a home-based, low overhead business. There are a ton of ideas out there for starting home-based businesses. Most home-based businesses are started based upon a skill set that an individual already possesses, often times from [...]
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TweetDuring the lazy late summer months, the last thing you might be thinking about is the upcoming holiday season. Yet, the notion of Christmas in the summer time really isn’t that far off base when it comes to your e-commerce shop. We all know the holiday shopping season can quickly turn chaotic so, particularly if [...]
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TweetShopping on the internet is certainly a popular past time, an efficient time-saver, and a great way to comparison shop on virtually any kind of item you’re interested in. The history of e-commerce as most people think of it has a short but interesting time line. Most people don’t realize that e-commerce and its underlying [...]
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TweetI’ve recently posted several times about the concept of bootstrapping your first online business or any business for that matter. I believe that bootstrapping is the only way you should go when starting your first business. I’m also a huge advocate of using WordPress in general, but particularly for those individuals looking to bootstrap their [...]
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TweetUsing WordPress, you can build your own fully functioning, customized e-commerce website with a customized theme and logo design for less than $150. I’m not talking about a cheesy, poorly designed site either, but a clean, well-designed, professional looking e-commerce site. In fact, Sell It! on the Web was re-designed exactly in this manner. Here [...]
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TweetLet’s face it, traditional sources of financing for most new business ventures such as angel investment and venture capital are a long shot, at best. The fact of the matter is that far less than one percent of all start-ups see any type of venture capital funding. Even traditional bank loans are exceptionally difficult to [...]
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TweetFunding your new e-commerce start-up will be the most difficult task in getting your new business up and running. For most new entrepreneurs, the sources of more traditional financing, such as bank loans or angel investment are simply not realistic options. For the lion’s share of new small businesses, the most realistic option for start [...]
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TweetShopping cart platforms for e-commerce are growing in availability and options. The technology keeps improving and the price points keep falling – a boon for new small business owners. Many of these managed service providers offer entry-level e-commerce platforms with highly configurable shopping carts and customizable front-end designs, taking much of the hard work out [...]
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TweetThere are so many outstanding technologies and web development platforms available in the marketplace to help build great e-commerce websites today – it’s nearly impossible to keep up with all of them. For e-commerce sites, knowing how to leverage the technology to build a better “mouse trap” is key to success. Countless research has proven [...]
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TweetOne of the key components and biggest costs for many online retailers and e-commerce sites is shipping and fulfillment. Selling the merchandise and getting it out to the customer in a timely, cost-effective manner will be crucial for success. Poor fulfillment and slow deliveries can really you’re your customers unhappy and diminish the prospect of [...]
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TweetThe declining state of the economy has left many online retailers scrambling to find more effective ways to increase their sales volume and their average order size without having to increase their marketing budgets. With revenues declining and consumers tightening their spending, how could you possibly increase your sales revenue and average order size without [...]
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TweetBy Paul Lang, Editor, Sell It! January 31st, 2001 As promised, for this last article in the Online Customer Service series I’m going to take a look at some tools and services that can help you improve the customer experience and service of visitors in your Web store. I’ve divided these products and services in [...]
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TweetA shopping cart for e-commerce websites is the functionality of a website where purchase activity and shopping transactions are processed. It can also refer to the content management system (CMS) that a site uses to catalog products, track sales, and provide content for web pages. An e-commerce CMS is a vital part of any e-commerce [...]
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