Your Expert Guide to E-Commerce, Online Retailing & Internet Marketing
TweetBy Paul Lang, Editor, Sell It! July 11th, 1998 Whilst running your own Web store can be very rewarding, it can take a considerable amount of time. And once you’ve finished answering customers’ questions, shipping orders, updating the store with new products and of course, marketing, there is often very little time left for checking [...]
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TweetBy Paul Lang, Editor, Sell It! June 27th, 1998 Every Sell It! reader will be aware of the importance of promoting their Web store in order to maximize their sales. And many merchants make effective use of the many low cost and effective methods available, for example posting to newsgroups and mailing lists, requesting links [...]
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TweetEach web store that we review is checked to see how it performs in the key areas of construction, selling, order processing and support. Construction How easily and quickly can customers find what they are looking for and place an order? We rate web store highly that: Load quickly Are easy to navigate through Have [...]
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TweetSell It! Verdict Selling on the Net -The Complete Guide from Herschell Gordon Lewis and Robert D. Lewis is a first rate guide on how to create and implement an effective Internet marketing strategy. Sell It! Review In the author’s own words, “if you are looking for a book loaded with technical terms, arcane programming [...]
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TweetBy Paul Lang, Editor, Sell It! July 18th, 1998 Overall Last February Egghead hit the headlines with the news that they were going to close their remaining 80 bricks-and-mortar stores along with their distribution center in Sacramento, and switch exclusively to retailing on the Web. Now obviously you’d expect their Web store to be a [...]
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TweetBy Paul Lang, Editor, Sell It! June 13th, 1998 Overall Creative Irish Gifts came into existence over ten years ago for a special purpose: to support the peacemaking efforts of the Irish Children’s Fund (ICF), a non-profit organization. More recently, they have extended their support to the Northern Ireland Children’s Project, another peacemaking non-profit organization. [...]
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TweetOverall Launched towards the end of 1997, the eToys store has quickly risen to become one of the best-loved stores on the Web, having recently been chosen as the #1 on line toy store in recent surveys from USA Today, Lycos and BizRate. By and large this recognition is deserved. The store is very well [...]
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TweetBy Paul Lang, Editor, Sell It! April 1998 Overall CDs are one of the most commonly sold items on the Web and it is difficult for a vendor to differentiate their store from their rivals. So how have CDNow managed to become the largest on-line music retailer, capturing 33% of the market according to a [...]
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TweetBy Paul Lang, Editor, Sell It! March 1998 Overall There is no questioning the quality of Dell’s products or their overall business model that has been adapted successfully to incorporate the Web. Daily Web revenue now exceeds $6 million. Whilst there are many positive aspects to their Web store, particularly the detailed product information available, [...]
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TweetBy Paul Lang, Editor, Sell It! April 1998 When it comes to accepting payment over the Web for business to consumer transactions, most discussions center on the use of credit cards: typical concerns include how to securely process credit cards, how to get merchant accounts, how to avoid credit card fraud, and how to avoid [...]
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TweetBy Paul Lang, Editor, Sell It! May 23rd, 2001 If you’re a seasoned Internet shopper like I am, you are probably quite happy to use your credit card for paying for online purchases. And you’re in good company as credit cards are by far the most popular online payment method. However, as an e-tailer you [...]
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TweetBy Paul Lang, Editor, Sell It! February 28th, 2001 Two weeks ago I described some manual checks that you can use to help prevent fraud in your online store. However, although these checks will reduce the risk of fraud considerably, they are far from perfect. For not only do they take time and money to [...]
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TweetBy Paul Lang, Editor, Sell It! March 1st, 2000 Product: HumanClick Description: Live talk service for customer support Version reviewed: Beta 1.0 Available: Now Pricing: Free In many of my recent articles I have concentrated on the fulfillment problems that online retailers face, explaining that whilst the processes of building a Web store and taking [...]
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Tweet Product: iFulfill.com Description: Fulfillment service for small online businesses Available: Now Pricing: 7% of transaction value plus $1 to $4 per order When you start a new, small business, it is naturally very tempting to try and do everything yourself in an attempt to save money and to retain full control of your venture. [...]
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Tweet Product: Nexchange Description: Affiliate network Available: Now Pricing: Free One of the most common requests I receive from prospective Web merchants is for advice on what products they should sell in their Web store. Now, if they are already brick-and-mortar retailers the advice is pretty straightforward: they need to check that their product is [...]
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