Your Expert Guide to E-Commerce, Online Retailing & Internet Marketing
From the category archives:
Shopping cart platforms for e-commerce are growing in availability and options. The technology keeps improving and the price points keep falling – a boon for new small business owners. Many of these managed service providers offer entry-level e-commerce platforms with highly configurable shopping carts and customizable front-end designs, taking much of the hard work out [...]
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Each week brings a new batch of surveys and reports that predict an explosion of shopping on the Web. But where will these new shoppers come from and why aren’t they buying online already?
[May 2, 2002]
If you look carefully at the selection of books in the Sell It! bookstore, you will note a [...]
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By Paul Lang, Editor, Sell It!
November 14th, 2001
Product:
The Insider Secrets to Marketing Your Business on the Internet
Description:
Internet marketing course
Version:
3.0
Pricing:
$197 (+S&H) (or 3 payments of $66)
If there is one thing that there is no shortage of on the Internet then it is self-proclaimed Internet marketing experts selling various courses and ebooks claiming to teach [...]
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By Paul Lang, Editor, Sell It!
August 9th, 2000
Product:
iV-Caller Verification Service
Description:
Fraud prevention service
Available:
Now
Pricing:
$29.95 set up plus $0.09 per verification
One thing that never ceases to amaze me is the frequent stories in the media about how consumer concerns about credit card fraud is one of the most significant factors restraining the growth of e-commerce. The [...]
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By Paul Lang, Editor, Sell It!
May 17th, 2000
Product:
Make Your Price Sell!
Description:
Tool for calculating optimum selling price for a product or service
Available:
Now
Pricing:
“Buy Now – Pay Maybe”
If you have ever had any formal marketing training you will undoubtedly have been exposed to what is known as the Marketing Mix and its associated “4Ps” — [...]
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By Paul Lang, Editor, Sell It!
May 10th, 2000
Product:
FindWhat.com
Description:
Search engine with paid-for rankings
Available:
Now
Pricing:
Keywords bid on by advertisers
When GoTo.com was launched back in June ‘98 it radically altered the search engine landscape. Prior to its launch, search engines fell broadly in to two categories, the true search engines (such as Alta Vista) and human-reviewed [...]
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By Paul Lang, Editor, Sell It!
March 29th, 2000
Product:
Make Your Knowledge Sell! By Monique Harris and Ken Evoy
Description:
A guide to creating info products
Available:
Now
Pricing:
$79 CAD (Approx. $55 US)
There are now over 700 pages on the Sell It! Web site and if I were to be honest I would have to admit that most of them share [...]
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By Paul Lang, Editor, Sell It!
February 16th, 2000
Product:
Netship
Description:
Fulfillment service for online businesses
Available:
Now
Even if you have only recently started to surf the ‘Net you probably have already come across the phrase “Internet time”. This phrase illustrates a concept that time on the Internet effectively passes much faster than in the real world, because [...]
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By Paul Lang, Editor, Sell It!
November 3rd, 1999
Product:
Nothing But ‘Net: How I Generated $750,000 in Internet Revenues with Virtually No Advertising Costs
Description:
Internet marketing guide book
Author:
Michael Campbell
Available:
Now
Pricing:
Electronic version: $38
Paper version: $68 (+ S&H)
“Nothing But ‘Net’s” author, Michael Campbell, should be a familiar name to most Sell It! readers as he was featured in a [...]
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By Paul Lang, Editor, Sell It!
September 22nd, 1999
Product:
Netwhistle.com
Description:
Availability / performance monitoring service for servers and routers
Available:
Now
Pricing:
PersonalWhistle: Free; BusinessWhistle: $9.95/month
While selling on the Web has many advantages over traditional brick and mortar retail, it has its disadvantages too. For example, in a “real” store the owner is able to study shoppers’ behavior [...]
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By Paul Lang, Editor, Sell It!
August 21st, 1999
Product:
Bigstep.com
Description:
Free services for building an e-commerce Web site
Version reviewed:
Preview edition
Available:
Now
Pricing:
Free
As many thrifty businesses will have already discovered, it is possible to build and promote a Web site without spending a dime. However, in order to do this, DIY Web masters need to scour the Web and [...]
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By Paul Lang, Editor, Sell It!
Product:
Make Your Site Sell! By Ken Evoy
Description:
Electronic book
Available:
Now
Pricing:
$24.95 (Canadian)
A couple of weeks ago I did something in my weekly newsletter that I have never done before — I wholeheartedly and unreservedly recommended a new product to my readers. So what is this product and just why is it so [...]
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By Paul Lang, Editor, Sell It!
May 29th, 1999
Product:
AWeber Follow Up Autoresponder
Description:
Autoresponder with automated follow-up facility
Available:
Now
Pricing:
$17.95 – $19.95 per month
Whichever way you look at it, the selling of goods or services on the Web is still in its infancy, and most of us are still trying to figure out what works and what doesn’t [...]
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By Paul Lang, Editor, Sell It!
October 31st, 1998
Product:
WebAdverts
Description:
Web site ad management solution
Available:
Now
Pricing:
Shareware, $50 to register.
On smaller Web sites it is perfectly feasible to manage adverts manually. However, as a site gets bigger the tasks of adding, deleting and rotating adverts can become a major chore. In addition, most paying advertisers will look [...]
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By Paul Lang, Editor, Sell It!
August 15th, 1998
Product:
TechWave PersonalStore
Description:
“Peer-to-Peer” affiliate program for software titles
Available:
Now
Pricing:
$199 set up then $9.95 per month maintenance
Commission:
10% for downloaded titles
5% on titles that require physical delivery
In last week’s column I focused on the relative immaturity of Web based commerce and the need to review the structure of your [...]
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