Your Expert Guide to E-Commerce, Online Retailing & Internet Marketing
From the category archives:
Each week brings a new batch of surveys and reports that predict an explosion of shopping on the Web. But where will these new shoppers come from and why aren’t they buying online already? [May 2, 2002] If you look carefully at the selection of books in the Sell It! bookstore, you will note a [...]
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By Michel Fortin July 10th, 2002 An interesting debate is raging among copywriters, web designers and content providers about the key differences, if any, between writing copy for the web versus writing content. According to prolific copywriter Nick Usborne, a survey conducted among the readers of his email newsletter “Excess Voice,” which is available at [...]
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By Bob McElwain June 26th, 2002 There’s so much data about the Web floating about, it’s difficult to make sense of it all. And even more difficult to plan based on the information you have. However, it does seem clear that B2B (Business to Business) transactions are up, and are likely to move up even [...]
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By Jim Daniels of BizWeb2000 March 13th, 2002 Of all the ways to get website traffic and make money online, nothing tops email marketing. Every single day my websites receive thousands of visitors via my email marketing strategies. Of course, email marketing in itself means many things to many marketers. After all, it can take [...]
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A new breed of software – already christened “scumware” or “thiefware” – is now busy stealing valuable traffic from your Web store. Paul Lang explains how these programs work and how you can quickly modify your Web site to disable them. September 6th, 2001 Although building an e-commerce Web site can be a major undertaking, [...]
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By David Gikandi, CEO, SearchPositioning.com April 25th, 2001 Pay-per-click (PPC) is becoming highly popular lately and is an excellent way to get guaranteed traffic in a guaranteed time from major engines. That is, if you know how to use them well. So on the upside you have guaranteed quick listing and ranking. Google.com, Goto.com and [...]
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Paul Lang takes a look at those companies offering the best online customer service to see what lessons we can learn from them. January 17th, 2001 Last week I explained why I believed that only those e-businesses that can quickly learn how to provide an outstanding level of customer service were likely to survive the [...]
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By David Gikandi, Founder, SearchPositioning.com May 15th, 1999 We all know it and we all do it. Whenever the typical Web user needs to find something on the Web, he or she will almost always instinctively go to one of the top search engines and run a search. Then, he or she will have a [...]
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This article was a guest post by Jennifer Johnson of JBanner.com on January 30th, 2002 Disappointed with your online sales? What would you say if I told you, chances are, your less-than-stellar sales can be attributed to one of three problems? If you aren’t making the sales you envisioned, it’s probably due to one of these [...]
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Will micropayment systems like Digital Equipment’s MilliCent launch a pay-per-view revolution on the Web? Yesterday, I shared a few birthday beers with a good friend of mine. As well as an interest in fine ale, we also share an interest in the Internet as he is the Webmaster for a local electronics company and inevitably [...]
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