Your Expert Guide to E-Commerce, Online Retailing & Internet Marketing
TweetBy Paul Lang, Editor, Sell It! July 11th, 1998 Whilst running your own Web store can be very rewarding, it can take a considerable amount of time. And once you’ve finished answering customers’ questions, shipping orders, updating the store with new products and of course, marketing, there is often very little time left for checking [...]
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TweetBy Paul Lang, Editor, Sell It! June 27th, 1998 Every Sell It! reader will be aware of the importance of promoting their Web store in order to maximize their sales. And many merchants make effective use of the many low cost and effective methods available, for example posting to newsgroups and mailing lists, requesting links [...]
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TweetBy Paul Lang, Editor, Sell It! May 23rd, 1998 As part of the promotion strategy for your Web store you may well decide to use banner advertising. However, although banner ads are by far the most common way of advertising on the Web, they are still a relatively new method. As a result, there is [...]
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TweetAfter thousands of visits to hundreds of Web sites and dozens of focus groups with both savvy and unsavvy e-customers, Ron Zemke and Tom Connellan know what works and what doesn’t on an e-commerce web site. Both Zemke and Conellan were renowned keynote speakers, workshop leaders, and experts who specialized in customer service. According to [...]
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TweetBy Curtis Stevens of Simple Solutions When the Internet was booming, media headlines were screaming about consumer safety and the possibility of their credit card numbers being stolen during the online purchasing process. However, although systems have now been put in place to protect the consumer, little has been done to help merchants protect themselves [...]
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TweetEvery week we receive a number of requests asking for help in locating a piece of information or a product. More often than not, we direct the request to the same set of resources. So to help you in your search for information, we’ve listed (in no particular order) our top ten favorite resources to [...]
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TweetThe choice of an ISP is critical to the success of your store and once made is difficult to change without suffering considerable disruption. Here are ten steps to help you make your selection: Plan First – Too many Web store merchants choose their ISP and then start to think about how they are going [...]
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Tweet Evaluate What You’re Trying to Sell – The location and type of store you need to build will depend on what you are trying to sell. If you have only a few items to sell you can get by with a small Web site, with simple pages to describe your products and HTML forms [...]
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TweetHere are ten key features to look for when choosing an e-commerce software package for a web store: Compatibility with Existing Resources: Setting up an e-commerce enabled Web site is a big enough task in itself, without having to make major changes to existing systems. So ensure that the product you choose is fully compatible [...]
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Tweet Be Prepared – E-commerce activity has grown rapidly during 1999 and is set to finally explode in 2000 and 2001. You need to ensure that your business is ready for this incredible opportunity by building a Web store now. This will allow time for you and your employees to learn the necessary new skills [...]
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TweetSecurity VeriSign Pretty Good Privacy Entrust Technologies Secure Sockets Layer (SSL) How SSL Security Works Windows Security – Secure Socket Layer Secure Electronic Transactions (SET) VeriFone, Inc. What is a Secure Electronic Transaction? Smart Cards Smart Card Alliance Mondex International Federal Smart Card Website Smart Card Basics Smart Cards Research & Consulting Smart Card News
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TweetSET is the Secure Electronic Transaction protocol developed by Visa and MasterCard specifically for enabling secure credit card transactions on the Internet. It uses digital certificates to ensure the identities of all parties involved in a purchase and encrypts credit card information before sending it across the Internet. SET is exempt from the US cryptographic [...]
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TweetNetscape’s Secure Sockets Layer (SSL) protocol is currently the most widely used method for performing secure transactions on the Web and is supported by most Web servers and clients including Netscape Navigator and Microsoft Internet Explorer. The Secure Sockets Layer (SSL) protocol provides several features that make it particularly suitable for use in e-commerce transactions. [...]
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TweetWhat have a bomb and a cryptography got in common? Under current US law, cryptography is classified as a munition and the export of software programs that include cryptography is controlled by the Defense Trade Regulations. In general these regulations prohibit the export from the US of software that employs strong encryption, although there are [...]
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TweetDigital Signatures Digital signatures are implemented through public-key encryption and are used to verify the origin and contents of a message. One advantage of public-key encryption is that the recipient of successfully decrypted message knows that it was sent by the owner of the private key. This is known as authentication. However, encrypting messages with [...]
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