Your Expert Guide to E-Commerce, Online Retailing & Internet Marketing
TweetCompanies around the world are just now tuning in to the power and benefits of social media as a marketing tool for their businesses. Social media provides both business and consumers the ability to interact and actively participate in the “community of brands”. Social media as a marketing channel provides customers the ability to participate [...]
Tagged as: social media marketing
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TweetThe first place to start the Twitter automation process is by setting up several Google Alerts, which will monitor Google results (news, blogs, Web, video) in real-time for the latest updates on search queries (keywords) or topics of interest that are important to you or your business. For example, if your blog was focused on [...]
Tagged as: social media, twitter
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TweetAutomation of your Twitter account is one of the most controversial subjects within the Twitter community. It’s important to understand that any type of automation, whatever it might be, should be used solely for the purpose of improving the value that you add to the Twitter community by using it. Automation should be used sparingly [...]
Tagged as: social media, twitter, twitter marketing
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TweetGetting listed in the various Twitter directories is an important step in building your Twitter following for a couple of reasons. Submitting for entry to the directories is very similar to submitting a website to search engines – people won’t be able to find you if you’re not. This is where your one-line bio becomes [...]
Tagged as: social media, twitter, twitter marketing
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TweetFacebook is simply impossible to ignore these days. The social media giant is growing exponentially and looks to be winning the battle for the title of “King of Social Networking”. But while Facebook has ingrained itself deeply into the public’s hearts, it has struggled somewhat to convince businesses that it can be legitimately monetized. Good [...]
Tagged as: facebook, facebook marketing, social media
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Tweet This is a post from awhile back that I wanted to re-post in order to spark some new discussion about the topic, particularly in light of the recent announcement about the launch of Twitter ads – Twitter’s new contextual advertising products and services. The value and utility of contextual advertising has suddenly resurfaced as [...]
Tagged as: contextual advertising, facebook, twitter
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TweetSmall businesses are the very backbone of the American economy, employing just over half of the country’s private work force. Marketing to an increasingly diverse consumer is one of the greatest challenges that small businesses face today. With so many products and services coming into the market place all the time, consumers are faced with [...]
Tagged as: social media, youtube
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TweetFacebook is definitely an up-and-coming resource for businesses to promote themselves. But more than simply for promotional use, it has proven itself to be the preferred method for companies to interact directly with their target audience via social media. Recent research studies have shown that companies using social networking sites like Facebook stand to gain [...]
Tagged as: facebook, facebook marketing
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by Bill H.
TweetThe following post is the first in a series on how to build an effective and profitable Twitter following – the right way. My Follow Build Pro™ blog post series will show you how to build a proactive, engaged, vibrant and profitable Twitter following. In my opinion, there is a right way to build a [...]
Tagged as: twitter, twitter marketing
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by Bill H.
TweetSo I woke up yesterday morning, responded to a few emails and then opened up my Seesmic desktop application that I use for my Twitter account management. I quickly noticed that something didn’t look right. I hadn’t gotten a Reply or a Direct Message (DM) in over 12 hours so I opened my Twitter Profile [...]
Tagged as: social media, twitter
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TweetLike most of us running small businesses, you’ve probably heard a lot about the explosion of social media and its most prominent players, Twitter, Digg and Facebook among others. In this article, we’re going to provide you with some social media marketing best practices and how you can get started building a social media footprint [...]
Tagged as: facebook, social media, twitter
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TweetWhile I’ve had a personal Facebook account for awhile now, like many small business owners, I’ve simply ignored Facebook as a marketing tool for my business. As the leading social media destination site, Facebook’s growth has been nothing short of astounding, but don’t assume it’s being used solely by teenagers and college-aged kids. According to [...]
Tagged as: facebook, internet marketing, social media
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by Bill H.
TweetThe most important element of Twittering for your business is to update with tweets regularly, the single most important aspect of maximizing your Twitter account for your business, but it can be a monumental task for small business owners. Most people setup their Twitter accounts and then just let them die on the vine. Whatever [...]
Tagged as: social media, twitter
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TweetYou can’t go anywhere these days without hearing about Twitter. If you’re a business owner that’s heard all of the chatter, you might be asking yourself: what’s all the fuss about? Admittedly, when I first signed up for Twitter back in early 2008 and briefly tried it out, my initial impression of Twitter was that [...]
Tagged as: social media, twitter
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