Your Expert Guide to E-Commerce, Online Retailing & Internet Marketing
From the category archives:
Question: How can you double the sales from your website without spending a single dollar more on advertising or marketing? Answer: Improving your conversion rate with a few simple changes to your landing pages. We should start with a basic explanation and understanding of conversion rates. Your website’s “conversion rate” is the percentage of your [...]
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Getting anyone’s attention today is a difficult task. There are so many distractions and so much competition for consumers’ attention that it’s nearly impossible to break through the clutter. Advertising and marketing here in the U.S. has become so pervasive that consumers end up tuning out most of the nearly 3,000 advertising and marketing messages [...]
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During the lazy late summer months, the last thing you might be thinking about is the upcoming holiday season. Yet, the notion of Christmas in the summer time really isn’t that far off base when it comes to your e-commerce shop. We all know the holiday shopping season can quickly turn chaotic so, particularly if [...]
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Internet business scams have only continued to spread like wildfire, especially in our floundering economy. From the unemployed to the undereducated, these scams have taken full advantage of countless people. For those of you considering starting your own business online, many of these scams might sound like a perfect fit. With the still-shaky job market [...]
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The mission of your landing page is to entice the site visitor to stay, look around, and do what you want them to do (ie: complete a form, provide information, make a purchase). Your landing page must be compelling enough to accomplish that goal you have set. Here are just a few practical tips on [...]
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Selling online has unique challenges. There is a world of difference between physically picking up an item in a store compared to viewing it on a website prior to purchase. Not being able to physically touch or examine a product can be a distinct disadvantage for e-commerce shoppers and retailers. That’s why product descriptions on [...]
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One of the key components and biggest costs for many online retailers and e-commerce sites is shipping and fulfillment. Selling the merchandise and getting it out to the customer in a timely, cost-effective manner will be crucial for success. Poor fulfillment and slow deliveries can really you’re your customers unhappy and diminish the prospect of [...]
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The declining state of the economy has left many online retailers scrambling to find more effective ways to increase their sales volume and their average order size without having to increase their marketing budgets. With revenues declining and consumers tightening their spending, how could you possibly increase your sales revenue and average order size without [...]
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By Thom Schlip, CEO of PlugInGo.com April 19th, 2000 I was having a discussion recently with another small business owner about how to grow their online business when she mentioned that she was considering hiring another full time salesperson for her staff. I inquired as to what was the benefit she expected to receive. As [...]
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By David Gikandi, CEO, SearchPositioning.com February 23rd, 2000 So you have a Web site. No matter what it is all about, your site was built to be used by people. The good news for you today is that people, no matter how complicated they may all seem, run on a common psychological framework. They use [...]
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